See if you’re bringing the right companies
Answer “how are we doing?” in one scroll, with sessions, page views and ICP trends side by side.
B2B website analytics built around the companies you want
Ready-made reports break down your channels, campaigns and pages by the companies they bring in, with ICP fit and Intent Score on every row.
One tracking script, ready in minutes.
★★★★★★★★★★
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What you can do with Leadfeeder Web Insights
Decide where to invest
Rank channels by volume, then re-sort by ICP ratio and average Intent Score to see which ones deserve the budget.
See what actually converts
See which traffic converts on your goals, broken down by channel, campaign and page.
Check audience quality
Split traffic by ICP segment, industry, company size and country to see if you’re reaching the companies you target.
See which pages do the work
Rank pages by content metrics and see how many best-fit, high-intent companies each one brought in.
Get the answers you're looking for (Preview)
Type a question in plain English and get a full report back in seconds. Every report also opens with an AI summary of what changed.
B2B web analytics for every channel, campaign and page
Leadfeeder Web Insights is a B2B web analytics tool that reads your website at company level. Ready-made reports rank your traffic by ICP fit and Intent Score.
Traffic sources
See which channels and sources bring the best-fit, highest-intent companies, and move spend toward them.
Firmographics
Break down website performance by the industry, size and location of the companies you attract.
Campaigns
Compare each campaign’s reach, the quality of companies it brought in and how well it converted, all in one view.
Pages
Find out which content the right companies actually engage with.
All of these reports are included on the free Lite plan.
Visit pricing plansHear from B2B leaders growing with Leadfeeder
Manufacturing55%
increase in quialified leads
"Leadfeeder gave us the tools to identify the right companies, reach the right people, and support our teams with real insight."
IT30%
increase in lead quality
"The only reason I wouldn’t recommend Leadfeeder is because I wouldn’t want my competitors using it."
Recruiting40%
more revenue
"In the first month, our sales team made 40% more revenue. And I promise you, we just changed one thing. We implemented Leadfeeder."
Marketing90%
faster prospecting and outreach
"Leadfeeder gives a really strong signal of who is interested and what they’re looking at."
Turn strategy into action
Your questions answered
What is B2B web analytics?
B2B web analytics reports on the companies visiting your website rather than on anonymous sessions. Leadfeeder Web Insights identifies the company behind a visit by IP match, then reports your traffic sources, campaigns, firmographics and pages by how many of the right companies each one brought.
Can I use Web Insights alongside Google Analytics?
Yes. They answer different questions. Google Analytics tells you how many sessions a page got. Web Insights is the B2B analytics layer on top: which companies came, how well they fit your ICP, and how much intent they showed. Most B2B teams run Google Analytics and Web Insights together.
Does Web Insights tell me which companies visited my website?
Web Insights reports companies as aggregates: how many companies each traffic source, campaign and page brought, their average ICP fit and their average Intent Score. To see and work individual named companies, use website visitor identification in Leadfeeder Web Visitors; both run from the same tracking script.
What do I need to install?
Yes - one tracking script on your website, pasted directly or through Google Tag Manager. No data warehouse, no analyst, no engineering project.
How long until I see data?
Minutes. The first reports appear as soon as traffic comes through the script, and trend and comparison views get more useful as history builds.
What are ICP fit and Intent Score?
ICP fit is how closely an arriving company matches the profile you sell to, set once in your account from industry, size, location and other firmographics. Intent Score reflects how much buying interest a company's behaviour on your site suggests. Every row in every report carries both, so you can rank a traffic source or a campaign on quality rather than volume.
Is Web Insights included in my plan?
The reports are included from Lite up, so every Leadfeeder account has them, and Lite is free website analytics with no end date. The AI summary and "Ask a question" start on Discover; see Web Insights pricing for the full breakdown. Everyone begins with a 14-day trial of the full product.
How accurate is the company identification?
Identification runs on an IP-to-company data asset of more than 45 million mappings covering around 9 million companies, refreshed daily, and it is especially deep in Europe because it draws on national trade register sources.
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See which channels, campaigns and pages bring the companies you want.
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