Hana Banacka leads Web & Creative at Leadfeeder, where she focuses on improving website performance and optimizing the digital buyer journey. With more than 10 years of experience in B2B SaaS marketing, she specializes in conversion optimization, experimentation frameworks, and data-driven website strategy.
Hana has led global CRO programs, managed cross-functional web teams, and implemented testing strategies that significantly improve funnel performance. Her experience optimizing complex B2B websites informs her perspective on how companies can reduce friction in the buying journey and turn website visitors into qualified leads
Blogs
Conversion Optimization•
Why Retention Has Stolen Our Attention, Not Churn
Conversion Optimization•
Got A Leaky Sales Funnel? Here Are 5 Ways To Fix It
Conversion Optimization•
15 B2B Personalization Examples That Increase Conversions
Conversion Optimization•
Why Customer Experience is at the Heart of Every B2B Business
Conversion Optimization•
8 Tips for Designing B2B SaaS Pricing Pages—That Convert
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