The Best Sales Prospecting Tools in 2025: Tools For Every Step Of The Prospecting Pipeline

09 December 2024
by
The number of sales prospecting tools available in 2024 continues to grow.

One universal truth of business is that without leads, there can be no growth. The sales pipeline always needs feeding, and prospecting tools can make all the difference.

Whether you’re compiling prospect lists, searching for contact details, or engaging with leads, you no longer need to slog through it the hard way. 

We live in the age of automation, which means there are now B2B sales prospecting tools that can help your team move faster, gather better intelligence, and successfully engage prospects at every stage of the sales pipeline.

But with so many sales prospecting tools on the market, it can be overwhelming to find the best option for your business. That’s why we’ve compiled this detailed list. Read on to discover the best sales prospecting tools available in 2025, as well as how much they cost and when you should use them in your lead generation efforts.

What is a sales prospecting tool?

Let’s start by defining what a sales prospecting tool is. Put simply, a sales prospecting tool is a piece of software that helps businesses and sales professionals find leads (potential customers), gain the attention of those leads, and engage with them in productive ways throughout the sales cycle.

A good sales prospecting tool will do this in various ways, including automating and streamlining sales tasks, pulling in and analyzing prospect data to reveal useful sales insights, and automatically qualifying leads.

What are the different types of B2B prospecting tools?

The problem with most lists of B2B sales prospecting software is that they try too hard. They want to cover every possible tool imaginable.

But, here’s the thing; you don’t need a million different tools for sales, you just need a few that cover all the sales pipeline stages. 

Here are some of the features that you’re likely to actually need from sales tools for prospecting. You’ll notice that the list is a lot shorter than the feature list on many B2B prospecting tools. That’s because, while some features are useful for different purposes in different businesses, not every business needs every single feature.

It’s likely that you’ll need a prospecting tool that allows you to:

  • Build your prospect list: This is essential for getting the whole show on the road. A good prospecting tool will identify and pull in new leads for your sales team to nudge through the sales funnel.

  • Find contact details: Finding contact details is an essential part of generating new leads. While you may be roughly aware of the businesses and business types you want to target, you can’t start selling unless you know the person and/or department who can help you and their contact details.

  • Qualify prospects: Qualifying prospects will save you a huge amount of time and resources. By automatically qualifying prospects, good sales prospecting tools will enable you to prioritize high-quality leads that are likely to convert quickly. 

  • Schedule meetings: Sales meetings can make or break a sale. So, it’s important that prospective clients can easily arrange convenient meetings with you. Good sales prospecting software will make it quick and easy to schedule meetings that work well for all parties.

  • Engage your leads: Engaging with leads is a vital but incredibly tricky part of sales. You need a sales prospecting tool that will empower your salespeople by providing valuable insights into exactly what prospects need and when they need it.

  • Manage your deals: Persuading a client to convert is only the first part of a B2B sales process. For the best chance of success, you need to be able to manage deals on an ongoing basis. So, pick sales prospecting software that helps you to do so.

If you're really lucky, you can find one that does all five things well. In reality, however, you might need a few tools to cover all the necessary functions.

To help you find just what you need, we've arranged our brand-spanking-new sales prospecting tool list based on the stages of the prospecting sales funnel.

Ready to find the tools to help you land more prospects? You're in the right place. 

What are the benefits of using prospecting software?

You’ve got a great sales team, you know your customers, and you’re fantastic at strategizing—why do you need sales prospecting software?

Well, sales prospecting software is designed to empower and enhance your team’s existing skill set. If you’re already good at generating leads, prospecting software will make you great at it. If you’re great at closing deals, prospecting software will make you near-perfect.

The major benefits of using sales prospecting software include:

  • Faster and more efficient prospecting: Sales prospecting software automates and streamlines the more time-consuming and mundane elements of prospecting. For example, prospecting tools can quickly comb through many megabytes of data to identify promising leads. This saves a huge amount of time and resources as well as letting your salespeople focus on more complex tasks.

  • An improved understanding of your market: Prospecting software will gather and analyze huge amounts of data, which yields valuable insights about your ideal customer and target market. This in turn helps you to hone and target your sales pitches, marketing, and general prospect-engagement techniques.

  • Better customer relationships: Sales prospecting tools can tell you a lot about who your prospects are and how best to engage them. This means that you can target every interaction to perfectly suit the needs and preferences of your customers rather than sending cold emails and hoping for the best. Ultimately, sales prospecting tools help you start your customer relationships right and go on to build strong, loyal, and lasting relationships.

The best sales prospecting tools in 2025

Now let’s get into the reason you came to this article in the first place—the best sales prospecting tools available in 2025.

We’ve divided our breakdown of the best tools into six lists, each containing seven tools. 

We’ve done this to separate the different tools you might need at each stage of your sales pipeline based on the list we used above. 

So, whether you’re looking for tools for sales that will support your prospect list building, prospect qualifying or connecting, meeting scheduling, lead engagement, or deal management you’re sure to find what you’re looking for below.

Disclaimer: This comparison is intended for guidance purposes only and has been provided in good faith and to the best of our knowledge using the information available at the date of publication. All ‘Trademarks’ are the property of their respective owners. We are not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any trademark holder referenced herein.

The best sales prospecting tools to build a prospect list

Building your prospect list is a crucial stage in the sales funnel. You need to determine whether a prospect is a good fit for your business, how to approach them, and ultimately determine whether there’s an opportunity for them to become a buyer.

These lead prospecting tools will help you do that faster and more accurately.

1) Dealfront

Dealfront target solution

Pricing: Contact us for Dealfront pricing information. 

Dealfront Target is a B2B sales prospecting tool that helps customers create company and lead lists and find contact details of key decision-makers. Target offers unique filtering options that go far beyond the standard of just company address, location, and number of employees.

All you have to do is sign up for a demo with Dealfront, and you'll be able to start uncovering leads and building lists of prospects.

When combined with the Web Visitor Identification solution, this makes it easy to develop custom outreach and engagement strategies based on each lead’s behavior and even identify prospects you might have missed.

Plus, Dealfront also shares contact information for employees at any company that visits your website. This means you can quickly find decision-makers and get in touch.

2) Leadfeeder by Dealfront

Lead generation tool, Leadfeeder

Pricing: Leadfeeder offers a 14-day free trial with paid plans starting from  €99/month

Leadfeeder gives you a big advantage when it comes to the earliest (and arguably most important) stage in your sales pipeline: spotting leads. 

Leadfeeder identifies the companies that are already looking at your website and tracks them to determine their needs. This arms your sales team with information about high-quality leads and the solutions that most interest them.

Leadfeeder can also help at other points in your sales pipeline, as you’ll see later on in our lists.

3) LinkedIn Sales Navigator

Pricing: Free trial; contact LinkedIn Sales Navigator for pricing.

As the largest professional social network, LinkedIn is an obvious choice for salespeople trying to find or research prospects.

This is why LinkedIn launched LinkedIn Sales Navigator, a tool that displays detailed information about each prospect, allows you to save and recommend leads, and offers InMail credit.

Basically, LinkedIn Sales Navigator serves as a real-time briefer on the best accounts to target. It’s useful for jumping on opportunities as and when they present themselves.

4) Crunchbase

Pricing: Free trial; plans start at $99/month. 

Crunchbase collects, enhances, and verifies the latest data for private companies. This includes key financial data, such as types of funding, investor details, and business deals in the pipeline. 

By leveraging Crunchbase’s data and insights, you can identify the companies that fit your ideal customer profile (ICP) and target them with the right marketing message at the right time.

By gathering a company’s private funding data, Crunchbase gives you a unique information advantage that helps you assess the buying power of a prospect, especially when you're targeting startups. Crunchbase helps you search for and target the right prospects in your territory and also recommends new companies that fit your ICP.

Better yet, you can connect your CRM to Crunchbase and track companies in your prospect list in real time. Crunchbase also provides you with verified, up-to-date contact information for key decision-makers at your target companies. This way, you can build a qualified prospect list of companies and their respective managers and then leverage your insights to curate personalized marketing messages.

5) Usergems

Pricing: Contact Usergems for pricing.

Usergems works through the purchase of “signals”. These are data points that prioritize particular types of prospects and the products they would be interested in. Signals include Past Champions, New Promotions, and Website Visitors.

Having chosen the signals you want to prioritize, Usergems will then identify and track relevant prospects and feed them into your pipeline. It’s a simple and intuitive way to gain more prospects and boost your ROI.

6) Apollo.io

Pricing: Freemium model; paid tiers start at $49/user/month.

Apollo describes itself as an all-in-one B2B sales platform, but it’s particularly good at lead generation.

Apollo has a B2B database containing hundreds of millions of prospect details. It can quickly and easily identify leads who investigate your website or content and feed those leads to you in order of priority (i.e., those who are most ready to convert first).

One of Apollo’s major advantages is how easy it is to integrate with your current tech stack. It has its own Chrome extension and can easily exchange data with tools like your CRM and your marketing databases.

Apollo is also able to offer detailed and useful insights regarding potential leads, including things like their current tech stack and research interests. This helps you to pick the right solutions and sales approach when you engage.

7) ZoomInfo

Pricing: Free trial; contact ZoomInfo for pricing.

ZoomInfo is a giant database that provides a ton of information you can use to qualify leads.

Beyond finding a company’s general information, ZoomInfo lets you dig deeper and find the contact details for employees of that company, create tailored prospect lists, and even get a peek at department organization charts. All this company data helps you reach the right person and know what to say during outreach.

The best sales prospecting tools to find contact details

Now that you’ve built your lead lists, it’s time to get out there and start setting up sales calls. Unfortunately, not everyone lists contacts publicly. So, how do you find out what email or phone number to use?  

This list of B2B sales prospecting software for finding contact details will help you find them.

1) Cognism

Pricing: Contact Cognism for pricing.

Cognism is a tool that focuses solely on finding contact details across North America and Europe, aiming to do one thing and do it well.

Cognism provides verifiable email addresses and phone numbers for new leads with high levels of accuracy and compliance. Cognism claims that its pinpoint accuracy allows users to reach prospects 3x faster than other contact databases.

2) RocketReach

Pricing: Plans start at $39/user/month.

RocketReach is excellent for finding and verifying email addresses. It has global coverage and claims 90-98% deliverability on verified emails.

RocketReach can create email lists of prospects for you that update automatically. You can customize lists by location, job title, industry, skills, company details, and so on.

3) Lusha

Pricing: Freemium model; paid tiers start at $36/user/month.

Lusha prides itself on helping you to “reach the right decision makers”. It provides B2B company and contact data combined with behavioral signals and insights.

One benefit Lusha offers that some other software brands don’t is quick and simple onboarding. It’s an intuitive system to learn, and Lusha claims that you can have new sales reps up and running with Lusha in under 10 minutes.

4) Clearbit by HubSpot

Pricing: Contact Clearbit for pricing.

Clearbit gathers unstructured data from all over the web, analyzes it, standardizes it, verifies it, and turns it into precise data sets. The result is clean and reliable data that can be used to help B2B teams bring in new, highly qualified prospects.

Clearbit can also enrich your own proprietary data. For example, if you have a customer’s email address in your contacts record, Clearbit may be able to add a phone number and other data insights.

5) Seamless.ai

Pricing: Freemium model with limited credits; contact Seamless.ai for paid tier pricing.  

Seamless.ai is a real-time search engine for B2B sales leads. Its database of verified company and contact records has a search function that quickly and easily allows users to find the contacts they need.

It works through a Chrome extension and is very easy to use. If you know how to use a search engine like Google, you’ll find Seamless.ai very simple.

6) UpLead

Pricing: Free trial; plans start at $99/month.

Like others on this list, UpLead has a database full of contact details. It specializes in B2B email addresses and claims to provide the email contact details of business leads with 95% data accuracy. 

It also enhances those email addresses with intent data, allowing users to prioritize the most promising leads.

UpLead prides itself on operating without “‘Feature fluff’.” It does what it sets out to do without adding unnecessary extras to slow you down. 

7) Clay

Pricing: Freemium model with limited credits; paid tiers start at $149/month.

Clay offers a comprehensive data enrichment service, which helps users maximize and personalize their sales outreach approach.

It works by taking your own data (for example, you can import lists into Clay from your CRM) and building it up into a highly targeted list of leads. It enriches this data with contact details, firmographics, and more. 

It can even help with outreach by crafting automated, personalized sales outreach messages through the use of AI.

The best sales prospecting tools to qualify prospects

You've got your prospects, and you've found their contact info. The next step is to qualify your leads. This helps you:

Here are a few B2B sales prospecting software companies that will help you qualify prospects.

1) Dealfront

Pricing: Contact us for Dealfront pricing information. 

Dealfront is brilliant at identifying buyer intent signals. By setting up trigger events and pinpointing when leads trigger these events, Dealfront helps you to very quickly qualify the most promising leads in real time.

This enables you to reach out to priority, high-quality leads super-fast, and strike while the iron is hot.

2) Leadfeeder by Dealfront

Pricing: Leadfeeder offers a 14-day free trial with paid plans starting from  €99/month

Leadfeeder identifies each company that visits your website and helps you determine whether or not they’re promising prospects. 

It works beautifully in tandem with Dealfront (above), as you can use the Dealfront database to expand upon the leads that Leadfeeder feeds you and quickly establish the quality of each new lead.

Leadfeeder also lets you filter your leads according to various qualifying factors, including behavioral and firmographic data. It’s a fantastic tool for spotting and qualifying buying intent, which helps you capitalize on hot leads as they come up.

3) 6sense

Pricing: Contact 6sense for pricing.

6sense uses AI to identify accounts and customers that are immediately ready to buy. It can also automate the next steps of the process, for example, reaching out to the customer through AI-generated messages and even booking meetings.

Like many other solutions on this list, 6sense uses intent data to quickly qualify leads. It will then alert you to customers who are ready to convert so you can make your move. 

It also provides prompts and talking points to help you when engaging based on customer data.

4) Bombora

Pricing: Contact Bombora for pricing.

Bombora positions itself as a competitive solution that will help you find customers who are ready to convert before your competitors.

Bombora works by tracking potential leads across the internet and analyzing their browsing and buying behavior. 

This allows the software to draw highly accurate insights about what B2B customers are looking for. Armed with this knowledge, your sales reps are able to prioritize the leads who are looking for what you’re offering.

5) Instantly

Pricing: Free trial; plans start at $30/month.

Instantly.ai is an email outreach tool that quickly identifies and qualifies leads. It uses a database of verified contacts to generate a list of qualified leads that can be filtered and prioritized by job title, location, industry, buying intent, and more.

You can also “clone” your best clients with “lookalikes.” This feature takes your ideal client profile and finds leads who match their features. 

6) G2

Pricing: Contact G2 for pricing.

G2 Buyer Intent is an offshoot of the popular software peer-review site G2. Millions of people visit G2 every month to research the software they’re considering buying. This gives G2 an unprecedented insight into who, exactly, is interested in what software.

G2 Buyer Intent uses its own web visitor data to track and assess buyer intent. It then feeds relevant buyer intent data to your sales team so you can quickly build a list of pre-qualified leads. 

It also offers various workflow automation and ad management features to support your sales team at every stage of the pipeline.

7) Ocean.io

Pricing: Free trial; plans start at $59/user/month.

Ocean’s most famous feature is its “lookalike” search engine. Once users have entered their ideal customer’s URL into the software’s search bar, Ocean will generate a list of similar leads for them to approach. 

Ocean aims to find high-quality, pre-qualified leads for each product/campaign you launch. They claim to be able to get you enough qualified leads to launch new markets and verticals within days.

The best sales prospecting tools for meetings

One of the most frustrating steps in the B2B sales process is scheduling sales calls. You can easily spend two to three days going back and forth to find a time that works for everyone. 

This is especially difficult across different time zones or with multiple people. 

Save yourself the constant back and forth with one of the following meeting tools.

1) Chili Piper

Pricing: Free demo; plans start at $15/user/month.

Chilli Piper is a lead-routing tool that claims to help you “Qualify, route, and schedule meetings from any inbound or outbound channel.”

Alongside automated lead qualification and routing, Chilli Piper offers a fast and intuitive one-click meeting booking system. There’s no need to fill out any forms; your reps and prospects simply click on the slot that works for them, and the meeting is booked. 

If someone makes a mistake, it’s incredibly easy to reschedule. The Chilli Piper calendar, known as the ChilliCal, can automatically find a new potential slot.

If you’re a global business, it’s worth noting that ChilliCal automatically detects the time zone your prospects are in and adjusts potential meeting times accordingly.

2) Calendly

Pricing: Free trial; plans start at $10/month.

Calendly makes it easy for prospects to schedule calls, meetings, and demos. The tool works by syncing with your Google Calendar and allowing you to create a schedule based on your availability. For example, you can block out Friday mornings for your weekly all-hands call. 

From there, send a link and a prospect can pick a time that works for them. With Calendly’s Gmail plugin, you can create ad-hoc meetings and send over a clickable schedule of available times quickly.

3) RevenueHero

Pricing: Plans start at $25/user/month.

RevenueHero is a B2B scheduling tool designed to help companies book more demos. RevenueHero describes its process as “frictionless” with no “back and forth email threads.” 

Each sales rep gets a personalized RevenueHero calendar that syncs to all communication channels, including email, app messaging, live chat, events, and more. Prospects and reps can then book meetings through any of these channels.

RevenueHero also improves meeting hold rates through automated reminders and follow-up workflows.

4) Gong

Pricing: Contact Gong for pricing.

Gong is a prospecting tool that uses AI to bring in prospects and close deals. It provides sales reps with data-led insights that help to personalize sales pitches and speed prospects through the pipeline. 

What’s this got to do with meetings? Well, Gong’s ultimate aim is to get you to close deals faster and more reliably. 

To this end, it sends detailed insights, notifications, and automated invites that help you schedule meetings with exactly the right people at exactly the right time.

5) Jiminny

Pricing: Contact Jiminny for pricing.

Jiminny is a revenue intelligence platform that uses AI to capture and analyze critical market data. Much of what it does centers around customer conversations, including meetings.

The platform’s GoTo Meeting integration allows you to record meetings and have them automatically transcribed into Jiminny. You can then revisit and analyze each meeting as and when needed, as well as use your meeting recordings and transcriptions to improve your teams’ meeting techniques.

6) Drift

Pricing: Contact Drift for pricing.

Drift uses conversational AI to raise buyer engagement and quickly encourage website visitors to book meetings. It greets your website visitors and intelligently guides them toward what they’re looking for. 

When they’re giving high-intent buying signals, Drift will work extra hard on getting leads into your pipeline, including scheduling meetings with the most promising customers. It’s a great way to automatically get more meetings with the most promising prospects.

7) Chorus.ai

Pricing: Contact Chorus.ai for pricing.

Chorus.ai is all about analyzing customer calls, meetings, and emails to gain valuable conversational intelligence. It uses conversational AI to “create visibility, drive process and behavior changes, and deliver bottom line impact”.

It’s a great tool for meetings because it records and transcribes your meetings in real time. It can also make lightning-quick analyses of your conversations and deliver insights in real time, allowing you to pivot your pitch and tone for the best results.

The best prospecting tools for sales engagement

Once you’ve connected with a prospect, the next step is to get them engaged in a conversation. Here are the sales tools that will help your team engage prospects more effectively.

1) Trumpet

Pricing: Freemium model; paid tiers start at $47/month.

Trumpet streamlines your conversation streams into centralized digital sales rooms. It supports your sales team and improves the customer experience by making your onboarding process more efficient.

With Trumpet, you can engage and onboard targeted leads in a single, centralized “room.” With the insights it provides, you can engage in a personalized way that speaks directly to the needs and preferences of each customer. 

2) GetAccept

Pricing: Plans start at $79/user/month.

GetAccept is designed to improve the engagement experience for buyers and empower sellers. It provides “sales rooms” where buyers can access all the information they need through a single link. 

At the same time, sellers can clearly see who all stakeholders are and engage them easily within the “room.”

Ultimately, it’s a collaboration tool that furnishes all parties with the information and insights that they need, bringing them together to easily discuss deals and work through questions and issues.

3) Reachdesk

Pricing: Contact Reachdesk for pricing.

Reachdesk describes itself as a “gifting partner” and aims to help you deliver corporate gifts to anyone, anywhere.

What’s this got to do with engagement? Well, it may help to think of Reachdesk as a direct mail platform rather than a gifting platform. With Reachdesk, you can craft personalized welcome outreach programs that combine gifting with sales engagement.

By sending precisely targeted corporate gifts to your prospects, you can start engagement on a very positive note and lay down strong foundations for an ongoing partnership.

4) Outreach

Pricing: Contact Outreach for pricing.

Outreach is a sales execution platform that makes your sales reps’ lives easier and more successful. It helps users build a well-structured, efficient, and adaptable sales process that allows efficient and proactive prospect engagement.

Its prospect and account-managing features help you develop and deepen engagement through intentional touchpoints. It gives detailed insights into seller needs and creates opportunities to engage in productive ways.

5) Highspot

Pricing: Contact Highspot for pricing.

Highspot is an AI-driven sales enablement platform. It gives your sales reps the information and content they need when they need it, enabling them to engage with buyers at the point when they’re most likely to convert.

Highspot is also great for training sales teams to engage productively and learn effective sales communication skills. As your sales reps are the best sales resource you have, it’s a good idea to invest in software that will help them hone their skills.

6) Slack

Pricing: Freemium model; contact Slack for pricing of paid plans.

Slack is a team communications app renowned for its ease of use and plentiful integrations. It’s fantastic for getting the right information to the right people without having to trawl through lengthy email threads. 

But what about engaging customers? We all know how Slack works within teams, but can its usefulness extend to potential clients.

Well, for a start, plenty of people know how to use Slack. It’s likely that your B2B prospects will be familiar with how it works, so adding them to a Slack chat for sales is likely to be a quick and easy way of getting talks off the ground.

Slack also integrates with a wealth of sales and marketing tech, such as Salesforce. This makes it easy to get the data you need to get the best results from your engagement.

7) Intercom

Pricing: Free trial; plans start at $29/user/month.

Intercom’s Business Sales Messaging tool integrates with other tools in your tech stack to create a powerful, scalable base from which to engage your prospects. 

The Intercom Business Sales Messenger will quickly identify high-intent leads and direct them straight to the perfect rep for their needs, allowing you to engage while the iron is hot and close more deals.

Intercom also provides integrations with Slack and ChilliPiper, enabling sales reps to engage with the highest quality leads at exactly the right time. 

The best sales prospecting tools for deal management

1) Salesforce

Pricing: Contact Salesforce for pricing of specific products.

Salesforce is one of (if not the) biggest names in the ecommerce world. It’s an incredibly comprehensive and sophisticated CRM that integrates with a huge number of e-commerce tools and platforms. So much so that many brands tout “integration with Salesforce” as a major selling factor for their product.

Salesforce helps you keep customer accounts in order, showing you all the data you need about any customer at a glance. It’s ideal for tracking and managing deals. You can even create custom alerts to remind or notify you when a deal needs action.

2) HubSpot

Pricing: Freemium model; paid plans start at $18.32/month/seat.

HubSpot Sales Hub is one of the most popular email management and tracking tools in the world right now.

A division of HubSpot’s CRM platform, HubSpot Sales allows users to set up custom email sequences, use email templates, track email open and click-through rates, use call tracking, and automate routine sales tasks like rotating leads. 

3) Microsoft Dynamics

Pricing: Contact Microsoft Dynamics 365 for pricing of specific products.

Microsoft Dynamics 365 is an AI-driven platform that aims to connect teams, customers, sales processes, and systems across your organization. It empowers engagement through an intelligent, automated contact center. 

You can use Microsoft Dynamics 365 to build and execute highly personalized customer journeys. The AI assistant can pull relevant data from the rest of the platform and your tech stack to help you monitor deals and customer activity on an ongoing basis.

4) Zoho

Pricing: Free trial; plans start at $15.72/user/month.

Zoho is a full cloud software suite that includes social media management tools and an inbuilt CRM. By breaking down the silos between platforms, tools, and departments, Zoho gives your reps all the information they need at their fingertips. 

From past engagement data to buyer intent and firmographics, Zoho users can see exactly who they’re engaging with and what those prospects want.

When it comes to deal management, Zoho helps to move deals through the pipeline efficiently and without risk. You can see the status of each account or deal at a glance and gain AI-driven insights on how to progress them for the best results.

5) Pipedrive

Pricing: Free trial; plans start at $14/user/month.

Pipedrive is a CRM with a wealth of tools, features, and add-ons that help you reach out to and engage with your customers. For example, it has a range of email marketing tools that help you send out customized and personalized deal management emails.

Combined with the valuable data and insights that Pipedrive can feed your sales reps, these tools and add-ons make deal management much easier and more efficient.

6) Salesloft

Pricing: Contact Salesloft for pricing.

Salesloft is a top sales engagement platform that leverages AI to help you sift through customer conversations and get the most actionable insights. Salesloft helps sales teams listen to their customers in depth throughout the entire revenue cycle.

From the insights gained from listening to buyer conversations, your sales team can personalize communications and engage prospects and customers more effectively. 

Besides optimizing conversations with buyers, Salesloft helps upscale your sales pipeline with more qualified leads through the Cadence feature. The Salesloft Deals feature also helps you get more value from your CRM data. 

It automatically syncs with your CRM to give your sales team real-time updates on ongoing deals with customers. These prompt updates and insights help you fast-track the sales process and quickly close more deals. 

Better yet, Salesloft’s Forecast feature uses AI and human insights to help you make accurate sales predictions. Leveraging all these features helps your sales team optimize customer engagement and communication throughout the sales cycle.

7) Clari

Pricing: Contact Clari for pricing.

Clari is a RevTech (Revenue Technology) solution that aims to help you generate consistent revenue through a variety of tools and solutions. 

For example, it can quickly spot churn risks and step in to re-engage customers with renewal campaigns. 

Clari also gives total pipeline visibility so you can see at a glance how deals are progressing, pinpoint issues that may need to be tackled, and take advantage of opportunities to move each deal further through the pipeline.

How to choose the best prospecting tools for sales

To help you with choosing the best prospecting tools for sales, here’s a list of 12 steps to follow:

  1. Identify the precise sales needs of your business.

  2. Audit your current sales process, including your communications strategies, and work out what you do well and what you could do better.

  3. Work out how much time each of your reps spends on prospecting and look at areas where automation could speed things up or lighten the load.

  4. Make a list of processes that you and your sales teams think could be improved. Try to narrow this list down to specific, actionable points.

  5. Consider how “joined-up” your current tools and platforms are. Is it easy to share data between them? How much pipeline visibility do you have?

  6. Create an ideal customer profile, and consider the best tools and tactics to bring them on board.

  7. Look at your current list. What/who is it lacking and how could you bring them in?

  8. Look at your current tech stack. Think about which tools will smoothly integrate as well as how a prospecting tool might scale with your business in the future. 

  9. Bring together all of the above and make a list of all the features, tools, and qualities that your ideal sales prospecting tool would have.

  10. Research top sales prospecting tools. Pay particular attention to the tools/features you’ve identified, as well as the ease of use of any prospecting tool you’re considering.

  11. Once you’ve got a list of potential software solutions, read reviews and testimonials to see how they work in practice and how accessible customer support will be if you have any issues.

  12. Sign up for your preferred solutions and get prospecting!

Leadfeeder by Dealfront: A B2B prospecting tool that helps you work smarter, not harder 

Prospecting efforts and sales prospecting techniques involve various repetitive tasks, but the sales prospecting tools we’ve outlined above will help you increase your efficiency, connect with more prospects in less time, and close more deals than ever before. 

To empower your reps, share these best practices in sales prospecting with them and provide them with one of our suggested best tools for sales prospecting and management.

Our tips on how to find the best sales prospecting software for your business will soon have you up and running with a B2B prospecting tool that supercharges your sales prospecting. 

Take Leadfeeder, for example. It’s a B2B website tracking tool that helps marketing and sales professionals find and contact site visitors—even if they don't fill out a form. 

Leadfeeder generates new leads, offers insight into your customers, and can help you increase your marketing ROI.

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