70+ B2B Facebook Ad Examples to Inspire Your Next Campaign

Are you creating a Facebook ad campaign and need some inspiration before you get started? Then, you’re in the right place.

Just about anyone can share a post on Facebook and set up a Facebook advertising campaign in a few minutes.

But there’s a lot more that goes into creating a successful campaign without wasting a ton of money — and it all starts with the ad.

So, to help you come up with design and ad copy ideas, we’ve compiled this list of the best Facebook ad examples from the Facebook News Feed.

(Note: Driving traffic to your website using Facebook ads or other social media? See what companies visiting using Leadfeeder, even if they never fill out a form.)

Part 1: Desktop B2B Facebook Ad Examples

1. Airtable

Airtable keeps things simple and appeals to those frustrated with Excel by including the phrase: “Finally, a database that anyone can use.”

2. Amazon Web Services

Amazon Web Services promotes Amazon Translate, a neural machine translation service.

3. ConvertKit

ConvertKit uses a creative retargeting ad to promote its product to people who have visited the website.

4. Credo

Credo’s grabs attention with their CTA by offering a free PDF download about SEO.

5. Design Pickle

Design Pickle makes it clear they offer “Unlimited Graphic Design Help.”

6. ElderCounsel, LLC

This ad for ElderCounsel appeals to lawyers looking to generate referrals.

7. Favro

Favro is a project management app for teams.

8. Flatiron School

Flatiron School uses a simple graphic and a free course worth $3,000.

9. Front

Front’s ad appeals to their target audience—support teams looking for a better way to manage their work.

10. Fuel Cycle

Fuel Cycle’s ad promotes a content resource for how to create infographics.

11. Fundrise

This ad from Fundrise targets real estate investors.

12. G Suite

Google’s ad promotes the referral program for G Suite.

13. Grow.com

Grow.com includes a screenshot of its “Customer Acquisition Dashboard” to show users their value proposition—how their tool can be used to gain deeper insight.

14. Hotjar

Hotjar includes an image its tool works so users can see it in action.

15. Hubspot

Hubspot appeals to Facebook users by promoting its “100% free forever” CRM.

16. Human Interest

Human Interest uses simple ad copy: affordable 401(k) plans that are “half the cost of a typical 401(k).”

17. IDEO U

IDEO used this Facebook ad to promote an introductory class for design thinking.

18. Krit

This ad from Krit promotes its newsletter for startup founders.

19. Microsoft Azure

Microsoft Azure promotes a free e-book about cloud architecture.

20. Microsoft Dynamics

Microsoft Dynamics uses its ad to attract HR managers interested in employee engagement.

21. MicroStrategy

MicroStrategy keeps things simple by including a quick snapshot of its product interface as the ad image, along with a straightforward CTA button.

22. Outbrain

Outbrain runs an image ad promoting a PPC marketing webinar.

23. Pardot

Pardot’s ad promotes a lead generation guide for B2B marketers.

24. Shift

Shift includes a graphic of its interface to let users know its tool is designed to manage multiple email accounts—speaking right to customer pain points.

25. Slack

Slack uses a colorful, custom graphic to grab attention and lead users to its free e-book download.

26. Thinkific

Thinkific uses its great Facebook ads to promote a recent blog post: “12 Ways to Promote Your Online Course Your Audience Will Love!”

27. Toptal

This ad from Toptal promotes a recent blog post about the history of design.

28. WiseStamp

WiseStamp uses a Facebook ad to promote its email signature service.

29. WordStream

WordStream entices Facebook users with a free guide: “Hacking AdWords (One Weird Trick That Could Save You Thousands).”

30. WP Engine

WP Engine uses its ad to promote its latest blog post: “WordPress Mistakes Agencies and Their Clients Make (And How To Fix Them).”

31. Wyng

Wyng offers users a free ebook called: “The Best Interactive Marketing Campaigns of 2017.”

32. Zendesk

Zendesk uses a simple image and ad text to get readers thinking about communication.

(Note: Want to see what companies are visiting your website, even if they don’t fill out a form? Try Leadfeeder.)

Part 2: Mobile B2B Facebook Ad Examples

33. 99designs

99designs uses a custom graphic and the ad text “there’s more where this came from” to quickly let people know they can have custom graphics created at 99designs.

34. AdRoll

AdRoll uses a Facebook ad to promote a guide for Instagram advertising.

35. Bing Ads

This ad from Bing Ads offers a $100 advertising credit.

36. BirdEye Inc.

Birdeye uses a simple graphic to capture the attention of businesses that need Google reviews.

37. CB Insights

CB Insights runs an ad featuring its special report: “The State of Artificial Intelligence.”

38. Close.io

Close.io uses a goofy ad image and a free download to grab attention.

39. Culture Amp

Culture Amp uses a colorful custom graphic with a simple CTA (“LEARN MORE”).

40. Drip

Drip runs a Facebook ad featuring its free guide to eCommerce marketing.

41. EmberTribe

EmberTribe uses a case study in which they scaled a client to “$77,000/mo. Revenue in 30 Days.”

42. GatherContent

GatherContent offers a list of questions to help service providers kick off a website redesign project.

43. Graphics Zoo

Graphics Zoo uses a stock image with ad text to display their pricing, money-back guarantee, and unlimited graphic design services.

44. Help Scout

Help Scout keeps its effective Facebook ad simple by focusing on the value it provides: lower email volume, productive teammates, and happy customers.

45. IBM Watson

IBM Watson promotes a virtual summit, including a talk by Seth Godin—an enticing offer for their target market.

46. Justworks

This ad from Justworks uses checkmarks to highlight key benefits from its service.

47. Leadspace

Leadspace run an ad offering a free download for B2B marketers interested in artificial intelligence.

48. Marin Software

Marin Software uses social proof to persuade Facebook users to click their ad.

49. Media Placement Service

Media Placement Service offers a free course for entrepreneurs, authors, and coaches.

50. Mint SIM

Mint SIM uses a custom graphic to promote it $15/month plan.

51. Mira Screen Signage

Mira Screen uses a quick-comparison ad image to show the difference screen signage can make for a business.

52. Moz

This Moz ad features information about the company’s 30-day trial.

53. NeoReach

NeoReach uses Facebook to promote their influencer identification tool.

54. Optimizely

Optimizely uses a Facebook ad to promote a free ebook about reducing risk when re-launching a website.

55. Outgrow

Outgrow promotes its guide to interactive content.

56. Pardot

Pardot promotes a high-quality content asset highlighting recent marketing trends.

57. Podia

Podia is a service that allows people to create memberships and online courses. Here, they try to appeal to a specific audience: content creators.

58. Prezi

Prezi uses a stock photo and lengthy ad copy to explain why PowerPoint presentations don’t work and how their product enables users to create high-quality visual stories.

59. Raw Shorts

Raw Shorts include a graphic of their drag-and-drop interface with the text “Make Animated Video Online” to entice businesses want to DIY their own videos.

60. Right Networks

Right Networks features a customer quote to catch potential customers’ attention.

61. Shopify

Shopify use their ad on drop shipping to cater to their target market—people who want to make some extra money on the side.

62. Shutterstock Custom

Shutterstock promotes its custom content service.

63. SiteGround

SiteGround uses their ad to promote their free “WP transfer” service to business owners looking to build a website.

64. Spotify for Brands

Spotify for Brands promotes its platform for audio advertisements that build brand awareness.

65. Sprout Social

Sprout Social offers a personalized demo of its service.

66. Thumbtack

Thumbtack caters to business owners by promoting that they can find new customers without needing to pay a commission or subscribe to their site.

67. Trademark Engine

Trademark Engine promotes that users can file a trademark online in “just 5 minutes” - an activity that can often take business owners much longer to do.

68. Tray.io

Tray.io promotes a guide to automation platforms.

69. Udemy

Udemy runs a Facebook ad promoting a course on growing an Instagram following.

70. WalkMe

WalkMe uses social proof (“Join 1000’s of enterprises…:”) to entice Facebook users to click their ad.

71. Wealth Factory

Wealth Factory uses a custom ad image to grab attention and quickly illustrate that businesses can fix their cash flow problem with their service.

72. Workplace by Facebook

Facebook is even creating Facebook ads—running an ad for its Workplace by Facebook service.

73. Yahoo Small Business

Yahoo Small Business promotes its web hosting service.

(Note: Are you spending money on Facebook ads to drive traffic to your site? Try Leadfeeder to see what companies visit your website, even if they never fill out a form.)