It's also challenging to juggle launching new strategies across your marketing channels, tracking data, and figuring out what is working — and what doesn't.

Whether your marketing team is struggling to implement growth marketing strategies or already seeing amazing growth, the right growth marketing tools help your marketing campaigns go further.

To help your business grow while maintaining a great user experience, we created a comprehensive list of the best growth hacking tools, including how each helps and what you'll pay. These tools will also help optimize your inbound marketing efforts to achieve greater customer acquisition.

We've also covered the main features of each tool — you might be surprised to learn that tools you've known for years do a whole lot more than they used to!

Note: Leadfeeder helps growth marketers track who visits their website and see what pages they view — and a lot more. Try us free for two weeks.

#1 Zapier to connect tools and automate your growth marketing

Why it matters: Automates repetitive tasks and connects your entire stack.

Pricing: Free; paid from $19.99/month

Zapier makes it easy to move data between platforms, even if you don't know how to code. It connects more than 3,000 different sales and marketing platforms, making it ideal for growth marketing.

Want to automatically add a new account to your CRM, set up an email sequence for new subscribers, or add a new lead to your Google Sheet? You can do that with Zapier.

The real power of this growth marketing software lies in its automation features. Growth marketing is about testing new strategies and gathering data — and Zapier makes that pain-free.

P.S. - Zapier has a great plugin.

#2 Expandi.io to supercharge LinkedIn outreach 

Why it matters: Scales personalized LinkedIn and email outreach.

Pricing: $79/user/month

Is LinkedIn a key part of your B2B growth marketing plan? You need Expandi.io. This smart software lets users connect with contacts by sending connection requests, personalized invites, messages, content likes, and more.

Even better, it can work with your email platform to reach out to contacts through both LinkedIn and email simultaneously.

#3 Dux-soup to automate engagement with the prospects on LinkedIn 

Why it matters: Warms up leads through automated social interactions.

Pricing: From $11.25/month

Dux-soup is an Expandi.io alternative that automatically engages with prospects to get you on their radar. Tell the platform who you're targeting, and the tool sends personalized DMs and connection requests and endorses their skills.

If you're looking to scale your social selling strategy, this tool will be your new BFF.

#4 Leadfeeder to see who visits your site — and what they view 

Why it matters: Identifies anonymous website visitors and turns them into leads.

Pricing: Free; paid from €139/month

Leadfeeder is a website visitor identification and growth marketing tool that identifies companies that visit your site, including where they came from and what pages they view.

All that data is then paired with a database to provide information such as company size, location, language, and the ideal point of contact.

Here's a screenshot of the Leadfeeder dashboard:

There's quite a bit of data, including lead quality, number of visitors, and what pages they viewed.

Leadfeeder also integrates with email platforms, CRMs, and automation platforms so data and leads can quickly be moved to wherever you need them most.

#5 HotJar to see how users navigate your website 

Why it matters: Reveals user behavior with heatmaps and session recordings.

Pricing: Free; paid from $32/month

Growth marketing is all about making data-backed decisions. With Hotjar, you can see heatmaps of exactly how users view your site, including where they click, scroll, and move. They also provide recordings of site interactions, so you can understand how real users navigate your site.

If you want more data on how B2B growth marketing strategies affect user behavior, Hotjar is a solid choice for your marketing team.

#6 Looker Studio to manage and present your data 

Why it matters: Turns raw data into clear, shareable dashboards.

Pricing: Free

Looker Studio, formerly Google Data Studio, is a data reporting and visualization tool that makes it easy to read, analyze, and share data via fully customizable dashboards.

Did I mention it's free? It is. And it comes with tons of fancy templates to make your data shine.

Looker Studio also connects with more than 800 platforms, so you can say goodbye to manually pulling data.

#7 Airtable to keep your growth marketing plans organized

Why it matters: Combines database flexibility with team collaboration.

Pricing: Free; paid from $20/seat/month

If you're tired of using planning and organizational tools that don't work for your organization, consider Airtable. It lets you build a no-code, fully connected, fully customizable collaboration platform where you can share files and data.

Airtable also integrates with a ton of different tools, such as Google Drive, Salesforce, Slack, and Jira, and is pretty easy to set up, so don't get overwhelmed by all its features.

#8 Leadpages to build and test landing pages, pop-ups, alert bars, and more 

Why it matters: Enables fast, no-code landing page testing and optimization.

Pricing: From $37/month

Growth marketing focuses on testing new strategies — and Leadpages makes testing designs, landing pages, and popups SO much easier.

This is another no-code platform, so you don't need to work with a programmer or a designer to test out that new strategy.

Features include the ability to build a wide range of assets from templates, conversion tools, integrations, file hosting, and more.

#9 Optimizely to test and scale your growth marketing 

Why it matters: Powers A/B testing and personalization at scale.

Pricing: Free; paid from $79/user/month

Optimizely makes A/B testing and personalization much easier. You can also create and tailor content to improve workflows, manage features, create email campaigns, manage recommendations, and a lot more.

The one downside of Optimizely is that it's incredibly powerful, which can be overwhelming. However, Optimizely has a dedicated onboarding support team that helps you get the most out of Optimizely products from the get-go. Additionally, Optimizely’s partners feature helps you find the best fit that can support you in delivering superior digital experiences to your customers using Optimizely products.

#10 Userpilot to A/B test growth marketing strategies

Why it matters: Tests user journeys and product experiences to improve conversions.

Pricing: From $249/month

If you knew in advance which marketing strategies would drive the most growth, whether instant or incremental, you would definitely implement them from the outset, right? But that’s far from reality because even the most brilliant strategies sometimes come up short. The most effective way to bulletproof your marketing strategies is by A/B testing them using a reliable platform like Userpilot.

Userpilot enables you to run an A/B experiment to test your growth strategies. This type of marketing experimentation helps you spot mistakes and gaps in your strategies and implement new ideas. It gives you credible data points to reference when optimizing your growth marketing campaigns.

Userpilot best facilitates marketing experimentation by supporting both A/B and multivariate testing. Additionally, this tool supports in-app marketing experiments, automation experimentation, and conversion path experimentation.

#11 Ahrefs to track SEO efforts and optimize your website 

Why it matters: Provides deep SEO insights, keyword data, and competitor analysis.

Pricing: From $99/month

If SEO is a top priority for your growth marketing strategy, you need a powerful tool to track and optimize your site.

Ahrefs is one of the top SEO tools out there, offering:

• Site audit feature to optimize your site

• Competitive analysis to see what your competition is doing

• Keyword research to find and target crucial key terms.

• Content exploration (see what your competitors are publishing)

• Rank tracker to see where your site ranks for core keywords

This is a data-heavy tool that provides a ton of reports on rankings, keywords, and content. It's not the most user-friendly tool, but you won't find better data anywhere else.

#12 Semrush to bring more traffic and improve your website's health

Why it matters: All-in-one SEO and marketing platform for traffic growth.

Pricing: From $129.95/month or $108.33 per month paid annually

Semrush is an advanced SEO tool that helps increase site traffic and improve your overall website health. They offer a wealth of tools, including analytics and reporting, backlink checker, SEO audit, competitor analysis, marketing research, social media channels, and a whole lot more.

Top features from Semrush include:

• Keyword research 

• On-page SEO

• Competitive analysis

• Content marketing strategy development 

• Local SEO 

• Link building 

• Social media post management/insights

• Rank tracking 

#13 Brevo (formerly Sendinblue) for email marketing 

Why it matters: Combines email, SMS, CRM, and automation in one platform.

Pricing: Free for up to 300 emails; paid from $25/month

There are a lot of email platforms out there, so what makes Brevo better for marketing growth?

Because it offers a lot more than just email delivery. 

Email features include a drag-and-drop editor, intelligent sending rules, content personalization, and the ability to create drip campaigns.

Outside of email marketing, they also offer:

• SMS marketing 

• Automation features 

• Chat marketing 

• Shared inbox to keep customer emails organized 

• A CRM 

• Landing page creation 

• Sign up forms 

• Facebook ads

This is an ideal platform for growth marketers because you can do so much, all in one place.

#14 Active Campaign for customer experience automation 

Why it matters: Automates email, CRM, and lead nurturing workflows.

Pricing: From $29/month

Scaling your growth marketing strategy? While it used to be mostly an email tool, today Active Campaign combines email marketing, marketing automation, and CRM into one easy-to-use platform.

Popular features include:

• Sales automation 

• Automatic lead nurturing 

• Email marketing and scheduling 

• Segmented outreach 

• Lead scoring 

• Lead capture forms  

Active Campaign also integrates with more than 800 apps, so you can pull all your data and activity into one platform. 

#15 Customer.io to build messaging workflows

Why it matters: Sends behavior-based messages across multiple channels.

Pricing: From $100/month

With Customer.io, you can send automated messages via mobile SMS, email, webhooks, and push notifications. But these aren't your standard automated messages.

Each message can be customized and segmented based on user behavior, and you can build entire message workflows.

Using complex logic algorithms, you can delay messages based on user behavior. For example, if your welcome sequence usually goes out every two days, you could delay it if the customer indicates they'll convert.

#16 Intercom to improve the customer journey

Why it matters: Centralizes customer communication with automation and chat. Pricing: From $39/seat/month

Want to unify all your customer communications on a single platform and improve the customer journey? Intercom has you covered, with the ability to scale and automate customer interactions across customer service, sales, and engagement.

Features of note include:

• Super smart chatbots 

• Segmentation 

• Conversion campaigns 

• Reengagement campaigns 

• Automate onboarding sequences 

• Offer proactive support 

If you're looking for a better, simpler way to connect and talk with prospects and customers, Intercom is the growth marketing software you've been looking for. 

#17 Marketing Cloud Account Engagement — route leads to sales

Why it matters: Aligns marketing and sales with automation and lead scoring.

Pricing: From €1,250/month

Marketing Cloud Account Engagement is a Salesforce tool designed to fuel marketing automation and turn leads into customers. It's a marketing automation platform that helps sales teams generate higher-quality leads, track engagement, improve follow-up speed, and automate parts of the process.

Features you'll love for growth marketing include:

• Lead generation

• Cross-channel journeys

• Account-based engagement

• Engagement history alerts

• AI scoring

• Account-based marketing dashboard

• Out-of-the-box analytics

And, since it's owned by Salesforce, it seamlessly integrates with their CRM and other tools 

#18 Zendesk to improve customer relationships 

Why it matters: Combines support and sales data for better customer insights.

Pricing: From $19/user/month

Zendesk is a customer service and sales CRM platform designed to help your customers be happy. You're probably familiar with their customer service ticketing system, but they also offer a sales CRM that can improve your growth marketing efforts.

Zendesk's sales CRM features include:

• Contact and deal management 

• Set triggers to automate sales activities 

• Lead generation support 

• Full sales pipeline visibility 

• Detailed data capture 

• Task and appointment setting 

• Call tracking and recording 

Plus, because Zendesk combines both sales and service, both teams have a clear view of customer interactions. For example, sales can see a user has reached out to support because of a missing feature so they can follow up. 

#19 Aircall to make phone support easy to manage

Why it matters: Tracks and analyzes call data for sales and support teams.

Pricing: From €30/license/month

Tired of losing data from outbound sales calls and customer support? Aircall makes it easier to collect call data and better manage phone support through call queuing, tracking, and monitoring services.

For support teams, Aircall offers features like:

• Automatically logging call information 

• Call activity and performance dashboard 

• CRM integration 

• Call routing 

• "Whisper" feature to allow teams to provide live advice to each other—without disrupting the call. 

• Warm transfer 

• Call tags to improve decision making 

• Interactive voice responder that automatically guides callers to the right person 

Sales teams can save time on data entry, trigger automated workflows, manage all their calls, and import call data directly into their CRM of choice (including HubSpot and Salesforce.) 

#20 Nextiva to automate communication, busywork, and intelligence

Why it matters: Streamlines communication and sales workflows in one system.

Pricing: From $18.95/user/month

Here's another phone platform that does a whole lot more. Originally a VOIP company, Nextiva now offers a ton of tools teams can use to automate communication, reduce wasted time, and gather more data.

They have a lot to offer, so we'll just cover the highlights: 

• Call center management 

• Deal tracking 

• Visual sales pipeline tracking 

• Lead tracking 

• Customize sales pipelines 

• Sales message automation (including email, SMS, etc.) 

• Task management 

• Detailed sales analytics 

If all you need is call tracking, Nextiva might be overkill. But if you want to eliminate busy work and gather crucial business data, Nextiva is worth its price tag. 

#21 Typeform to create forms that people enjoy answering

Why it matters: Improves response rates with interactive, conversational forms.

Pricing: From $25/month

Why send boring forms when you can send cool forms? Typeform helps teams create interactive, fun, and incredibly detailed forms.

Whether you're trying to decide what to order for an office lunch or want to qualify hot leads, Typeform makes it easy (and fun) to gather the information you need.

Features you'll love include: 

• Tons of templates for a wide range of forms, including orders, satisfaction, feedback, applications, and more. 

• No-code chatbot 

• Integration with your favorite platforms, including Airtable, Slack, and Zapier. 

• Built-in photo and video library to bring your forms to life. 

• Conditional logic to create forms that feel like a conversation. 

#22 SurveyMonkey to capture people’s voices through online surveys

Why it matters: Collects structured feedback with strong analytics.

Pricing: From $25–$34/month

The best way to get to know customers and leads is to ask them. With SurveyMonkey, you no longer have to wonder if a new feature will be popular or if customers are happy—you can ask.

SurveyMonkey features include: 

• Form design and creation 

• Send forms via ink, email, mobile chat, and more

• Employee engagement 

• Questions based on social science to improve data quality 

• Detailed analytics to spot trends 

• Data export to your favorite apps 

SurveyMonkey offers fewer features than Typeform, but it's also a lot more affordable. 

#23 Google Analytics to analyze data for SEO and marketing purposes

Why it matters: Tracks user behavior, traffic sources, and conversions.

Pricing: Free

Google Analytics is the OG of website data. The new Google Analytics 4 platform makes it easier to track the metrics that matter most to you, including the ability to create custom events and gain deeper insights.

Top GA features for growth  marketers include: 

• Customized dashboard, so the data you need most is front and center. 

• Predictive analytics to see what tomorrow might bring.  

• Detailed event tracking so you can focus on the metrics that matter to your business.  

• Easy audience segmentation to deliver hyper-personalized experiences. 

• The ability to create customized reports. 

The newer version of GA4 also provides access to data exportation and other features that previously required a paid account. 

#24 Segment to collect, unify, and enrich customer data in one place

Why it matters: Centralizes data across tools for better decision-making.

Pricing: Free; paid from $120/month

You've got a lot of data — can you use it all? Segment is a customer data platform (aka CDP) that combines and enriches data from other web analytics tools, empowering your team to make smarter business decisions.

If you're drowning in data, Segment can help with features like: 

• Gather data from multiple sources 

• Cleans, sort, and enrich data 

• Unify customer touch points across platforms 

• Leverage that data to provide a better sales and marketing experience. 

Segment integrates with dozens of platforms to make leveraging data from the web, data warehouses, and mobile devices easier. 

#25 Mixpanel to convert, engage, and retain more users

Why it matters: Analyzes user behavior, funnels, and retention metrics.

Pricing: Free; paid from $20/month

Looking for a deeper understanding of how your users engage with you? Mixpanel can do just that.

This powerful analytics platform helps you convert, engage, and retain customers. Features of note include: 

• Simple workflow creation 

• Funnel creation 

• Access to deep insights, such as top user flows, retention, and segmentation 

• Answer complex (or simple!) questions in seconds 

• Integrations to make gathering data easier 

Mixpanel is a complex tool, so check out all the features for yourself. If you're struggling to make the most of your data, it's worth checking out. Plus, they offer robust free plans. 

#26 Amplitude to understand your users through self-service product data

Why it matters: Provides accessible, deep product analytics for teams.

Pricing: Free; custom pricing for advanced features

There are many data tools for marketing. In fact, we included at least four data-focused tools just in this list. But we're going to add one more — that's because Amplitude is ideal for teams that want access to self-service data.

What does that mean? Most data platforms limit data access because you don't want salespeople mucking around in your code.

Plus, canned reports might not include the data you need. Maybe you only want access to 500 accounts, but the generated report has 5,000—and you're stuck sorting through mountains of data.

Amplitude solves this challenge by allowing users (that's you!) to access detailed insights in just a few clicks. And better data = smarter growth marketing decisions.

#27 ClickUp to streamline all your growth marketing campaigns and functions

Why it matters: Centralizes project management and team collaboration.

Pricing: Free; paid from $7/user/month

It takes a lot of teamwork to successfully implement a growth marketing campaign. All team members must collaborate effectively to execute growth marketing strategies, including full-funnel content marketing, personalization, account-based marketing, referral programs, and influencer marketing. ClickUp provides you and your team with a unified no-code platform to manage all your marketing activities.

ClickUp enhances your team’s productivity by improving collaboration and enabling project visibility. Communication is easier and faster with all your team members connected to a single platform. It’s also easier to automate specific marketing processes like social media management. Some of ClickUp’s features that growth marketers like include:

• ClickUp Chat

• ClickUp Goals

• ClickUp Tasks

• Dashboards

• Virtual whiteboard

#28 Proof to personalize your customer’s digital experience

Why it matters: Uses behavioral data to deliver real-time website personalization.

Pricing: From $79/month

Modern customers expect personalized experiences. Of the marketers who’ve implemented personalization strategies, 95 percent say their efforts were fairly or very successful. Thankfully, you can achieve personalization more quickly with Proof Experiences.

Using this tool, you can personalize your website to delight each visitor. Proof leverages behavioral data, visitor events, and traits to help you curate a personalized digital experience for each site visitor without writing a single line of code. Other Proof features that facilitate personalization include:

• Clearbit Reveal data

• Flexible API 

• Ready-made web page templates

• Single-page apps

28 Growth Marketing Tools: Comparison

Want Explosive Growth? You Need Better Marketing Tools for Business Growth

Growth marketing means staying laser-focused on growth. What that growth looks like depends on your company's goals and industry. Start by outlining one specific goal for the entire company — do you want to increase sign-ups, drive demos, or increase sales in a specific market?

Then use the tools above to track, optimize, and improve your growth marketing strategies. I suggest starting with the free or more affordable versions of tools like Optimize, Leadfeeder, and Google Data Studio, then upgrading as your strategies gain traction.

Note: Want to see if your growth marketing strategies are driving traffic to your site? Sign up for Leadfeeder and see what companies are visiting your website.