The 15 Best Lead Management Software Tools Available in 2025

The real challenge is choosing the right one. And, with so many available, it can be a daunting task.

Fear not—-you’re in the right place. We’ve put together a comprehensive list of the 15 best lead management platforms on the market today, along with plenty of tips to help you make an informed choice over which solution is right for your business.

Let’s jump in!

What is lead management software?

Lead management software is any tool designed to help businesses capture, track, and manage potential leads as they move through their sales pipeline. 

This type of software is used to streamline and centralize the process of engaging with potential customers, nurturing them, and ultimately converting them into paying customers. 

To achieve this, lead management software typically includes lead capture, tracking, scoring, and nurturing features, often packaged with tools for automating follow-up actions or analyzing the effectiveness of lead generation and engagement efforts.

A lead management system can be especially valuable to businesses that deal with a high volume of incoming leads, feature long sales cycles, or are especially concerned with B2B marketing.

It makes it easier to efficiently manage and nurture prospects until they're ready to buy, regardless of how long they’re expected to be in the sales funnel or how many other leads are being nurtured concurrently. 

Why should you be using a lead management tool?

Using lead management software can offer a wide range of benefits for businesses that can improve sales productivity, enhance customer relationships, and ultimately boost earning potential.

Efficient lead capture and organization

Lead management software centralizes incoming leads from multiple sources into a single database. This means that leads from website forms, email ads, social media links, cold calling, and more are all pulled together into one place.

A more organized system helps prevent leads from getting lost or overlooked, making it easier for sales teams to act quickly and effectively on new opportunities.

Better lead qualification and prioritization

Lead scoring helps teams focus on high-quality leads by ranking them based on interest, engagement, demographic fit, or any other criteria a business chooses. 

This feature of lead management software helps ensure that sales reps are prioritizing the leads most likely to convert, saving them from wasting time on lost causes and boosting conversion rates.

Enhanced productivity

Lead management software can be used to automate follow-up emails, messages, and reminders, nurturing leads through the sales funnel until they’re ready to make a purchase. 

This keeps leads engaged and informed without requiring constant manual effort, allowing sales reps to focus on activities that add more value to the business, such as personalizing sales pitches or building personal relationships with high-value clients.

Better insights and analysis

Businesses can use lead management software to gain insights into lead sources, conversion rates, response times, and many other metrics. 

This data allows businesses to refine their lead generation and nurturing strategies, allocating resources to the most effective channels and optimizing sales performance for future sales cycles.

Improved customer experiences

By giving sales reps a full view of each lead’s history, preferences, and interactions, software for lead management helps sales reps to tailor their approach to each individual prospect. 

This increased level of personalization builds trust and increases the likelihood of conversions, as leads receive information and offers that resonate more with their specific needs.

Stronger collaboration

Many lead management systems are designed to work across sales, marketing, and customer service departments. This ensures that everyone has access to the same lead information and allows for a smoother handoff from marketing to sales to support.

This helps provide a more cohesive and personalized customer experience, which further improves customer satisfaction and boosts customer retention.

Increased scalability

For businesses with growth in mind, a lead management system provides a scalable way to monitor and manage an increasing number of leads. This helps ensure that all leads are effectively handled without compromising on quality, even as the number of leads that sales reps have to deal with grows.

This is especially helpful for businesses managing larger pipelines or those looking to enter new markets.

Improved regulatory compliance and data security

Lead management software can even help businesses to maintain compliance with the ever-growing number of data privacy and security regulations, such as GDPR and CCPA. 

This helps businesses to mitigate the risks associated with data breaches at the same time as improving providing customers with peace of mind about how sensitive data is handled.

The 15 best lead management software available

Disclaimer: This comparison is intended for guidance purposes only and has been provided in good faith and to the best of our knowledge using the information available at the date of publication. All ‘Trademarks’ are the property of their respective owners. We are not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any trademark holder referenced herein.

1) Leadfeeder

What’s to love:

• Easy to use, intuitive interface

• Integrations with popular apps

• Great value for money

• Website visitor tracking

Leadfeeder was developed for the purpose of identifying anonymous website visitors, providing businesses with insights into the companies engaging with their content and services, and allowing them to turn those visitors into high-value leads. 

Integration with Google Analytics allows Leadfeeder to provide website visitor tracking that turns anonymous website traffic data into actionable insights, revealing the companies that have visited a site and what they were interested in. 

This valuable information helps sales teams focus on warm leads, boosting efficiency and conversion rates.

One of Leadfeeder’s most appreciated features is its seamless integration with popular CRMs like HubSpot, Salesforce, and Pipedrive. This integration allows teams to import lead data directly into their sales pipelines, ensuring that valuable leads aren’t overlooked. 

An intuitive interface makes it easy to filter and prioritize leads based on criteria such as behavior, location, or industry while automation features allow teams to set up alerts for visits from target companies, ensuring prompt and personalized follow-ups. 

Leadfeeder’s emphasis on data-driven decision-making, combined with actionable insights and user-friendly design, has made it a go-to tool for companies focused on converting website visitors into paying customers.

Cost: Free plan available. Custom quotes available, starting at $99 per month.

2) Pipedrive

What’s to love:

• Range of plans to fit every size business

• Unique, drag-and-drop visual pipeline

• Plenty of automation features

Pipedrive is a sales-focused CRM and lead management software that’s an ideal choice for small to medium-sized businesses looking to streamline their sales process. 

Its unique selling point is the visual, drag-and-drop sales pipeline, which allows sales teams to see exactly where each lead stands, making it easy to prioritize and move deals forward.

Automation capabilities help sales teams save time on repetitive tasks, such as follow-ups and data entry. You can set the software to automatically log calls, emails, and other interactions, providing a complete history for each lead. AI-driven insights and customizable lead scoring are also available

Pipedrive also integrates with other popular sales apps, including Mailchimp, Leadfeeder, and Slack, allowing teams to create a connected tech ecosystem. 

Cost: Essential plan $14/seat/month, Advanced plan $34/seat/month, Professional plan $49/seat/month, Power plan $64/seat/month, Enterprise plan $99/seat/month.

3) Zoho CRM

What’s to love:

• Customizable lead-scoring features

• Great integration with the entire Zoho suite of apps

• Plenty of features for a reasonable price

Zoho CRM is a comprehensive lead management solution that offers robust functionality at an affordable price. It’s designed to handle the entire customer journey, helping sales teams capture, qualify, and convert leads efficiently.

One of Zoho CRM’s greatest strengths is its customizable lead scoring and automation. It enables users to set criteria to score leads based on their engagement, source, and customer behavior.

Automated workflows help streamline follow-up actions, from sending targeted emails to scheduling reminders, ensuring leads are nurtured effectively without manual intervention. 

Cost: Free edition available, Standard plan $14/user/month, Professional plan $23/user/month, Enterprise plan $40/user/month, Ultimate plan $52/user/month.

4) Salesforce

What’s to love:

• Long-held reputation as a top choice for businesses

• Great collaboration features

• AppExchange marketplace allows for numerous integrations

Salesforce has been a leading CRM platform since 1999, providing lead management with a powerful suite of tools to capture, nurture, and convert leads effectively.

Users can manage leads from initial contact through to conversion using the cloud-based platform, accessing detailed activity reports and customizable sales pipelines to ensure sales teams have the insights they need to prioritize their efforts.

Advanced automation features, such as workflow rules and lead scoring, help streamline processes and ensure that sales representatives have more time to focus on the most promising leads.

Additionally, Salesforce’s integrations with a wide range of applications through its AppExchange marketplace allow businesses to tailor the platform to their unique needs. An emphasis on collaboration, with tools like Chatter for team communication, enhances cross-departmental engagement. 

It’s worth noting that Salesforce’s high-end features and great brand reputation also translate to a higher price point than many of the other platforms in this list, placing it out of the budget for certain SMBs.

Cost: Starter Suite plan $25/user/month, Pro Suite plan $100/user/month, Enterprise plan $165/user/month, Unlimited plan $330/user/month, Einstein 1 Sales $500/user/month.

5) HubSpot

What’s to love:

• Plenty of tools for managing inbound leads

• Accessible and easy-to-use for those just getting started

• Integration with other HubSpot services

HubSpot CRM is a powerful lead management solution, particularly valued for its integration with HubSpot’s marketing, sales, and service hubs. An easy-to-use interface and a freemium model are just some of the features that aim to make lead management accessible with HubSpot CRM.

Built-in lead-capture tools, like forms, chatbots, and live chat, enable businesses to capture and segment inbound leads effortlessly. Lead scoring and automated workflows allow sales teams to prioritize high-value leads and nurture them through personalized email sequences, reminders, and task assignments. 

HubSpot CRM integrates seamlessly with HubSpot’s marketing tools, providing unified visibility into each lead’s journey. This connected ecosystem allows marketing and sales teams to work together effectively, delivering a cohesive experience to potential customers.

Unfortunately, while the presence of many different tools and features is undoubtedly a positive thing, it can make HubSpot trickier to learn for less tech-savvy agents. Thankfully HubSpot provides webinars and guides to assist with education and training.

Cost: Free plan available, Sales Hub Starter or Starter Customer Platform $15/month/seat, Sales Hub Professional $90/month/seat, Sales Hub Enterprise $150/month/seat.

6) Zendesk Sell

What’s to love:

• Mobile-friendly interface

• Easy integration with Zendesk’s other tools

• Strong reporting features

Zendesk Sell is a lead management solution tailored for sales teams that prioritize streamlined, data-driven processes. It simplifies lead tracking and engagement by providing a clean, intuitive, mobile-friendly interface that’s easy for sales teams to navigate even while on the go.

One of Zendesk Sell’s standout features is its automation capability, which reduces manual data entry and enables reps to focus on high-impact tasks. Built-in email tracking, activity logging, and smart lists enable sales reps to easily see which leads need attention and where they are in the sales pipeline. 

Zendesk Sell also offers strong reporting features that give teams insights into pipeline metrics, lead sources, and sales performance, helping sales managers identify areas for improvement. 

Cost: Zendesk Sell Team $19/user/month, Zendesk Sell Growth $55/user/month, Zendesk Sell Professional $115/user/month, Zendesk Sell Enterprise customizable plans starting at $169/user/month. All plans are billed annually.

7) Mailchimp

What’s to love:

• Simple, fair pricing perfect for SMBs

• Integration of CRM, lead management, and marketing features

• Easy-to-use audience segmentation tools

Mailchimp, initially renowned for its email marketing capabilities, has evolved into a robust lead management and CRM solution. This transformation allows businesses to manage leads and automate customer journeys all within one platform, making it an accessible, all-in-one solution for marketing and lead management.

This integration of marketing and CRM functionalities is a key strength of Mailchimp as a lead management platform. Meanwhile, integration with social media and e-commerce platforms also makes it a versatile option for businesses looking to grow and retain their customer base. 

Mailchimp’s audience segmentation tools allow businesses to group leads based on behavior, demographics, or interests. Its automation features are especially valuable, enabling businesses to set up custom workflows for welcoming new leads, nurturing them, or re-engaging inactive ones.

Cost: Free plan available, Essentials plan $13/month, Standard plan $20/month, Premium plan $350/month. Reduced rates available for charities and nonprofits.

8) Sales Creatio

What’s to love:

• Low-code/no-code process automation

• Highly customizable

• Great for B2B companies

Sales Creatio, part of the Creatio platform, is a powerful lead management solution known for its flexibility, automation, and customization options. It’s particularly well-suited for businesses in complex or high-touch sales environments, such as B2B companies, where tracking each interaction and stage is crucial.

One of Sales Creatio’s standout features is its low-code/no-code process automation. This allows even the least tech-savvy users to create, adapt, and optimize lead workflows with ease.

The platform’s AI-driven tools offer valuable insights by analyzing lead behaviors, allowing teams to make data-driven decisions and prioritize leads likely to convert.

Sales Creatio also offers a high level of customization, which allows businesses to tailor the system to match their specific sales methodologies and industry needs. 

Cost: As part of the Creatio platform, Sales Creatio is $15/user/month but must be added to the Growth ($25/user/month), Enterprise ($55/user/month), or Unlimited ($85/user/month) platform.

9) Apptivo

What’s to love:

• Adaptable and flexible software

• Accessible pricing for new and small businesses

• Plenty of customization options

Apptivo is an adaptable and flexible CRM and sales management platform that provides a wide range of tools designed to support small and medium-sized businesses in managing customer relationships, tracking leads, and enhancing sales performance. 

The platform offers an all-in-one solution that includes features for lead management, contact tracking, pipeline management, and sales automation, providing a comprehensive toolkit for sales teams. 

One of Apptivo’s key advantages is its modular structure, which allows businesses to pick and choose applications to build a tailored CRM experience. 

Additionally, Apptivo integrates with popular tools like G Suite, Office 365, and Slack, making it easy for teams to stay connected.

Cost: Lite $20/user/month, Premium $30/user/month, Ultimate $50/user/month, Enterprise quotes available.

10) Brevo

What’s to love:

• Good for multi-channel engagement

• Powerful automation features

• One of the cheapest options available 

Brevo, formerly known as Sendinblue, is a lead management and CRM solution that combines email marketing, SMS, and CRM tools, making it particularly valuable for small to medium-sized businesses focused on streamlined, multi-channel engagement. 

Like Mailchimp, Brevo began as an email marketing platform but has since evolved to offer full lead management capabilities, allowing businesses to capture, nurture, and convert leads with ease.

One of Brevo’s standout features is its powerful automation system, which allows users to set up workflows and send personalized, timely messages that resonate with potential customers.

With built-in analytics, Brevo provides insights into lead behavior and campaign performance, helping teams adjust strategies to optimize results. Its seamless integration with tools like WordPress, Shopify, and Salesforce makes it easy to connect with existing systems.

Cost: Free plan available, Starter plan from $9 paid monthly, Business plans from $18 paid monthly, custom quotes available for the Brevo Enterprise plan.

11) Freshsales

What’s to love:

• AI-powered lead scoring system

• Send personalized emails from the same platform

• Built-in AI assistant, ‘Freddy’

Freshsales, part of the Freshworks suite, is a robust lead management software with a comprehensive set of tools designed to streamline the sales process and enhance customer relationship management. 

One of the standout features of Freshsales is its intelligent lead scoring system. An AI-powered assistant, ‘Freddy’, analyzes historical data to provide deal insights, predictive contact scoring, and next-best action recommendations that enable smart decision-making. 

This allows sales teams to focus on the most promising opportunities and accelerate revenue growth.

Freshsales provides a 360-degree view of each lead, consolidating data from emails, calls, and meetings in one place, which enhances collaboration among team members. 

Its integration capabilities with various tools, including email providers, marketing automation platforms, and social media, further extend its functionality.

Cost: Growth plan from $9/user/month, Pro plan from $39/user/month, Enterprise plan from $59/user/month.

12) OptinMonster

What’s to love:

• E-commerce, CRM, and social media integrations 

• A/B testing

• 14-day money-back guarantee

Launched in 2013, OptinMonster offers a conversion optimization toolkit that helps users track, manage, and maximize lead conversions.

The toolkit includes customizable lead capture forms and multiple types of conversion forms, including pop-ups, floating bars, and fullscreen overlays. 

OptinMonster also provides tools for page-level targeting, A/B testing, and traffic redirection. Furthermore,  OptinMonster gathers the necessary statistics to enable onsite retargeting and personalized marketing campaigns.

OptinMonster can be easily incorporated into almost any website by simply adding a custom JavaScript. Designed to load in a non-blocking, asynchronous way, the OptinMonster embed code ensures your load time is not negatively affected while you enjoy all the advantages of OptinMonster’s tools.

Cost: Basic package $18/month, Plus package $48/month, Pro package $73/month, Growth package $123/month.

13) Chili Piper

What’s to love:

• One platform for demand conversion

• Customizable calendar views, collaborations, and notifications

• Zoom, Salesforce, and Email integrations

Chili Piper is an automated scheduling software tool that aims to improve lead conversions by simplifying management for sales teams.

Chili Piper allows prospects to book demos and sales meetings with just one click. It further simplifies booking meetings with automatic rescheduling and time zone detection. 

Chili Piper also integrates with your CRM and consolidates lead data to optimize collaboration across teams and track your successes from lead generation all the way to conversion.

With smarter scheduling, sales teams can easily manage their leads and spend more time selling. 

Cost: Free plan available, Paid plan $15/user/month when billed annually.

14) Capsule

What’s to love:

• Easy to use from the get-go

• AI content assistant can help with outreach materials

• Visual pipeline gives a 360-degree view of the sales funnel

Founded in 2009, Capsule is an intuitive CRM platform that stands out for its user-friendly interface and focus on simplicity, allowing teams to quickly adopt and integrate it into their daily workflows without extensive training.

The visual pipeline feature gives users full insight into their sales pipeline, allowing users to keep track of every sales opportunity. Capsule also offers powerful tagging and filtering features, enabling users to segment their leads and tailor their approach based on specific criteria or behaviors. 

Contacts can be organized and categorized however the business sees fit.

The platform's task-management capabilities further enhance productivity by allowing teams to set reminders and deadlines for follow-ups, ensuring timely engagement with leads. 

Additionally, Capsule integrates seamlessly with various tools like Google Workspace, Mailchimp, and Slack, providing a connected ecosystem that enhances collaboration and communication across teams.

Cost: Free plan available, Starter plan $18/user/month, Growth plan $36/user/month, Advanced plan $54/user/month, Ultimate plan $72/user/month.

15) Keap

What’s to love:

• Sales and marketing automation streamline workflows

• Automated lead capture

• Good customer support

With over 20 years of experience, Keap is no stranger to the lead management game. It combines customer relationship management (CRM), marketing automation, and e-commerce functionalities into a single platform, making it an all-in-one solution for businesses looking to streamline their operations.

One of Keap’s standout features is its robust automation capabilities. Keap allows users to automate a whole range of processes, including capturing leads, sending marketing emails, booking follow-up appointments, and more.

The intuitive interface allows users to manage leads easily, track their journey through customizable pipelines, and maintain detailed records of interactions. 

Additionally, Keap integrates seamlessly with various applications, such as QuickBooks and Shopify, enhancing its functionality and providing a comprehensive view of customer interactions.

Of course, when there are so many features on offer, the learning curve can be quite steep, especially for less tech-savvy team members.

Cost: Plans start at $249/month when billed annually.

Takeaways from our lead management software comparison

With so many different lead management solutions on offer, how can you possibly know which one to choose? A good place to start is to look for platforms that provide all the lead management features you need. We’ve set out the key functions to look for here to help you.

Customization

The ability to customize your lead management dashboard will ensure your teams have full visibility into the most crucial data your CRM has to offer.

Customizable sales pipeline features mean that you can truly tailor your lead management experience to the unique needs of your customers, allowing you to provide a fully personalized sales experience.

Lead capture

Lead capture features enable you to quickly and easily collect prospective client data, including contact details, behavior, and preferred channels of communication. 

Then when your sales reps arrive at the lead-nurturing stage later on, they’ll have a wealth of information they can use to maximize their chances at securing a conversion.

Activity tracking

Activity tracking tools track your leads’ activities with your business. From email conversations to face-to-face meetings, every type of engagement can be registered as they move through your sales funnel.

This data can then be used to inform how you interact with your leads, including how you communicate with them and how you can help them overcome potential obstructions in your pipeline. 

Analytics and reporting

Analytics and sales reporting features grant you insight into every success and failure. Every interaction becomes a learning opportunity; you’ll discover what kind of messaging works well with which customer segments, where leads are slipping out of your sales funnel, where the greatest number of your leads are coming from, and more.

Communication tools

Integrated communication features allow your agents to interact with leads directly from the lead management platform, without the need to constantly switch between apps. 

They also facilitate better communication between your teams, making it easier to share data and reducing the chances of miscommunication between sales, marketing, and support.

Integrations

Integrations let you connect your lead-tracking software to other business apps, such as messaging apps, productivity tools, marketing tools, and more. 

The more a lead-management solution integrates with your existing tools, the less hassle it will be to make full use of it in your tech stack.

Automation

Automation features help your teams streamline their workflows, saving them valuable time on labor-intensive tasks and allowing them to devote more attention to building strong relationships with leads.

Everything from lead capturing to sending marketing emails can be automated with the right software.

Give your lead management software the boost it needs with Leadfeeder

Lead management software has become an incredibly powerful tool for businesses seeking to enhance their sales processes, improve efficiency, and deliver personalized customer experiences. 

By consolidating lead information from various sources, these platforms ensure no potential lead is missed, allowing businesses to prioritize high-quality leads and nurture them effectively.

Features such as lead scoring, automation, and integrations streamline workflows, reduce manual tasks, and enable teams to focus on building meaningful client relationships. 

On top of this, insights and analytics within lead management tools help businesses refine strategies based on data, maximizing the effectiveness of their sales efforts. 

For businesses looking to scale, these tools offer the flexibility and scalability necessary to manage increasing volumes of leads without sacrificing quality. 

If you’re looking for a solution that offers all of this, plus website visitor tracking, B2B marketing tools, and more, look no further than Leadfeeder.

Why not get in touch today to request a free demo and see exactly what Leadfeeder can do for your business?

Lead management software FAQs

Why is lead management important?

Lead management helps businesses maximize their chances of converting prospects into paying customers. Without software for lead management to help, valuable time and effort will be wasted on low-quality leads while big earners slip through the cracks.

Who uses lead management software?

Any business wishing to improve its conversion rates and maximize its sales should be using lead management software. 

Sales teams, marketing teams, and even customer support teams can all use a lead management system to provide a better, more personalized customer experience.

What is the difference between lead management and CRM?

Lead management software is used specifically for potential buyers. A customer relationship management (CRM) tool is software that’s used to manage existing customers.

There’s plenty of overlap between the two systems, however, as the hope is that everyone who’s a potential buyer will, one day, be a loyal customer.

The best lead management and CRM platforms integrate elements of both solutions to provide a unified, intuitive solution. 

How does lead management improve conversions?

Lead management helps improve conversions by optimizing a business’ internal operations, giving its teams the best chance of guiding every customer all the way through its sales funnel.

Sales apps and sales lead software help businesses to educate buyers through personalized messaging, educating them and building trust along the way.