Discover The Top 20 Sales Intelligence Tools And Boost Your Sales With Leadfeeder

Data is the key to finding the best prospects and customizing outreach to reach out with the right information at the right time. However, it can be easy to become overwhelmed with sales intelligence data.

If the data that you need is lost in inefficient lead prospecting tools, your sales teams will never be able to leverage it for the best results.

The good news is that we have put together a list of the 20 most effective sales intelligence tools currently on the market, including their benefits, drawbacks, and pricing information. Find the right tool for your business and start leveraging your sales intelligence data to maximize your revenue.

Note: Leadfeeder is a sales intelligence tool that turns site behavior into actionable sales data. Try us free for 14 days. 

What is sales intelligence?

Sales intelligence can’t be pinned down to a specific activity. It's all the data salespeople use to advance their objectives. This covers customer profiles, buyer interactions logged in your CRM, contact details, and many other areas. The theory is that with better sales intelligence, you’ll understand your customers better and close more sales.

Sales intelligence is regarded as an essential asset for all modern businesses. It’s the key to getting one step ahead of your rivals. That’s why organizations put so much effort into collecting high-quality intelligence. Of course, to achieve that, they first need the right set of sales intelligence tools. 

A sales intelligence tools definition

Sales intelligence tools are the tech solutions that provide the sales intelligence data about their potential clients and customers. There are two main types of sales intelligence data: sales intelligence data that is enhanced by providing additional details (think Echobot) and sales intelligence combined with actions and intent data to deliver detailed insights about specific customers. 

Leadfeeder, for example, tracks and delivers specific customers' actions rather than just delivering lists of potential clients. That means you get more context and warmer leads than a company like Echobot, where those customers didn’t even comply to being on a list.

How does it work? You start by using a tool like Leadfeeder to gather sales intelligence data. For example, you might create a filter in Leadfeeder to notify you when a US-based healthcare company with more than 500 employees reads 2 blogs and visits your pricing page. You use that data to inform the rest of your sales process. 

Understanding account-based vs. lead-based sales intelligence tools

All sales intelligence tools are split into two groups: account-based and lead-based.

Account-based sales prospecting tools gather information on ‘high value’ targets. These are the accounts that bring high levels of revenue over time. 

Firstly, account-based tools identify the most desirable targets for your sales teams. Once you have compiled a ‘wishlist’ of potential targets, you can focus on each account individually. Sales intelligence helps you create a highly personalized sales funnel so you’ll know how to appeal to the interests of target accounts.

Lead-based tools help with gathering a wider group of prospects. The idea is that you’ll increase sales volume by choosing quantity over quality.

Lead-based sales intelligence tools are handy for lead generation. This might include setting up landing pages, tracking website users, or providing analytics to refine your lead generation approach. These tools identify ‘hot leads,’ i.e., prospects likely to be interested in your brand. 

The benefits of using a sales intelligence tool

The main benefit of a sales intelligence platform? It will help you close more deals. That's because it provides context about website visitors and what they want. Rather than guessing if a prospect is ready to convert, you've got cold, hard data. 

Here are a few more benefits: 

Find visitors that match your ideal customer profile: By better understanding who visits your website and what they do, organizations can see if they are attracting their ideal customers. 

Access more accurate data: Sales intelligence tools provide access to more detailed and accurate data, improving accuracy for prospecting and targeting. 

Speed up the sales cycle: The B2B sales cycle is long. Sales intelligence helps you find and reach decision-makers that show buyer intent faster so you can focus on leads likely to close.  

Improve prospecting and lead generation: Sales intelligence data helps you better understand who prospects are and what they're interested in, helping sales create personalized pitches.

The 20 best sales intelligence tools to drive revenue 

There are dozens of sales intelligence tools out there. We've reviewed the top tools in the market to close more deals. But we recommend these five tools if you're looking for the best. They are easy to use (in our opinion) and provide the most accurate, detailed data available. 

[Add design box for legal disclaimer here. Text to read: “Disclaimer: This comparison is intended for guidance purposes only and has been provided in good faith and to the best of our knowledge using the information available at the date of publication. All ‘Trademarks’ are the property of their respective owners. We are not endorsed by, directly affiliated with, maintained, authorized, or sponsored by any trademark holder referenced herein.”]

1) Leadfeeder 

Leadfeeder is one of the top sales intelligence tools on the market. Our platform combines on-site behavior tracking with lead enrichment to deliver detailed insights and contact information about the companies that visit your website. 

That means you can see not just that Microsoft visited your website but also what pages they visited, what links they shared, and what white paper they downloaded. 

Our platform also integrates with all the fancy tools you're already using. It uses automation to help your sales team work smarter without putting in any overtime.  

The benefits of Leadfeeder include:

• Send qualified leads directly to your CRM and email in a few simple steps. 

• Track buyer intent signals to identify the hottest leads. 

• Monitor the impact of paid ad campaigns by integrating with Google Ads.

• Track your account-based marketing efforts with ABM software. 

Pricing: Suitable for the needs of all businesses. We offer a free package with no time limit, or users can pay a monthly or annual fee for unlimited access to all features.

2) Dealfront

Dealfront is a comprehensive go-to-market platform that equips sales and marketing teams with the tools they need to succeed in any European market. Using the platform, companies can identify and land ideal customers quickly and efficiently, ultimately increasing their bottom line and establishing a revenue engine. 

Companies can discover more opportunities, qualify leads, convert them into customers, and optimize their team's performance. With Dealfront, businesses can bring their flywheel to life and watch sales happen in real time.

The benefits of Dealfront include:

• More than 100 filters to help identify ideal customers. 

• Access to comprehensive company profiles to evaluate potential prospects. 

• Comes with an up-to-date catalog of B2B contacts. 

Pricing: Dealfront has flexible payment packages tailored to the needs of individual businesses.

3) LinkedIn Sales Navigator

LinkedIn Sales Navigator is the OG of sales intelligence. It leverages LinkedIn's data, making it a powerful tool for B2B sales reps. Notable features include advanced lead and company search features, the ability to reach out on well-trusted platforms, the option to use paid ads, lead recommendations, and real-time updates.

These tools can be leveraged at any stage of the sales cycle, from performing market research to looking for details to help close a deal. LinkedIn Sales Navigator also integrates with most CRMs, so you can work from one dashboard instead of switching back and forth.

The benefits of LinkedIn Sales Navigator include:

• Contains a sales navigator to help identify key players in target accounts. 

• Integrates seamlessly with your CRM and can upload new contacts. 

• Can sound real-time alerts to notify about key events, such as when ​​decision-makers are most receptive to outreach.

Drawbacks: Only looks at data available within LinkedIn. 

Pricing: Offers a variety of payment packages, each providing different functionality. 

4) Cognism

Cognism is designed to help users cut down on time spent researching prospects.  The platform delivers unrestricted access to key decision-makers, enabling teams to get straight to the business of generating sales.

Congnism is also augmented with a variety of artificial intelligence features. Using AI, sales teams can monitor the intent of prospects. This way, they can get in touch when a lead is most likely receptive. Teams can foster stronger relationships and, ultimately, generate more revenue.

The benefits of Cognism include:

• Simplifies compliance by warning about customers featured on do-not-call lists. 

• Provides verified emails and phone addresses. 

• Offers international coverage to help businesses reach new markets. 

Drawbacks: Data integration can be time-consuming. 

Pricing: Provides flexible pricing options based on an organization’s needs. 

5) Apollo

Apollo acts as a comprehensive database of potential prospects. The platform is regularly updated with new information, helping users connect with the prospects they’re looking for.

The most handy aspect of Apollo is that it centralizes various sales functionalities within a single platform. The tool has various features to assist with lead generation, including email automation, many filtering options, and website visitor tracking.

The benefits of Apollo include:

• Users can identify lists of AI-recommended prospects.

• An ‘inbound optimization’ feature to boost lead collection. 

• Provides a holistic view of team performance to help agents operate more efficiently. 

Drawbacks: Can be complex for first-time users. 

Pricing: Offers a free version alongside a variety of payment packages. 

6) UpLead

UpLead offers a variety of real-time verified contact data.  It's committed to providing a ‘clean prospecting list’ so you can confidently pursue leads. Clean lists can then be pushed directly to outreach tools or your CRM. 

UpLead also includes many handy features to help you identify leads more easily. Users can apply advanced filters to lists to find the most relevant prospects. The tool also provides ‘data enrichment’. For instance, a user could upload a list of email addresses and receive full names and social links of leads.   

The benefits of UpLead include: 

• There’s no charge if the platform doesn’t find the correct email for leads. 

• The ability to build prospecting lists in real-time. 

• Provides intent data to help identify the most interested prospects. 

Drawbacks: You’ll be paying a lot more for higher contact limits. 

Pricing: Offers a free seven-day trial for five credits. Beyond this, the platform offers various tiers, each unlocking new features. 

7) Lusha

Lusha provides B2B profiles collected from billions of data points. It’s committed to GDPR and CCPA compliance, ensuring worry-free lead generation. It’s a strong option if you’re looking for a user-friendly solution. Lusha assures users that salespeople can onboard in 10 minutes.

The platform also comes with tools to help users define their ideal audiences. Users can filter by revenue, headcount, and technology to find the best matches.

The benefits of Lusha include:

• The ability to search by topics with high intent and sales signals. 

• Worldwide coverage to reach contacts anywhere.

• Includes AI algorithms to offer more detailed insights on prospects. 

Drawbacks: Users must pay for access to advanced features.

Pricing: Offers a free option, with various tiers to unlock other features. 

8) ZoomInfo

ZoomInfo is an all-in-one sales intelligence platform that helps find leads and identify the best contact methods. The tool unites sales and marketing teams around a single source of truth, which means less time spent on disagreements and more time chasing leads. 

The platform also comes with lots of functionality to make the job of sales teams easier. Users can filter content, monitor intent data, and automate outreach across multiple channels. 

The benefits of ZoomInfo include: 

• Offers the ZoomInfo co-pilot, designed to deliver B2B insights and intel.

• Can analyze customer communications and make improvements. 

• Enables easy integration with Google Tag Manager. 

Drawbacks: One of the most expensive sales intelligence platforms. 

Pricing: Begins at $15,000 per year and scales up. 

9) Breeze Intelligence (formerly Clearbit)

Clearbit is now known as Breeze Intelligence and part of HubSpot. Breeze Intelligence is HubSpot's AI-driven tool for enhancing CRM data and tracking buyer intent. It integrates real-time data from over 200 million profiles, enriching contact details with firmographic, demographic, and technographic information.

Breeze Intelligence tracks website behavior, allowing sales teams to focus on high-interest leads and engage more effectively. It also automates data updates, keeping records accurate and reducing manual work, which helps businesses improve targeting and drive better results across marketing and sales efforts.​

The benefits of Breeze Intelligence include:

• Enhanced data security 

• Identification of targeted leads 

• Streamlined CRM management 

Drawbacks: Reliance on additional data enrichment credits for large-scale use, which can add costs as businesses scale up. 

Pricing: Offers custom quotes for each business. A flexible, credit-based model that scales with data needs.

10) Hubspot Sales Hub

Hubspot Sales Hub is an all-in-one sales intelligence platform providing useful insights into potential contacts. Thanks to AI-powered deal management tools, it ensures that sales teams have the data they need to succeed.

Hubspot is also a powerful tool for maximizing efficiency and streamlining internal processes. It helps you cut out distractions so teams can focus on the task. The platform can schedule meetings when users are ready to approach a prospect.

The benefits of Hubspot Sales Hub include:

• A suite of out-of-the-box analytics tools to make reporting easier. 

• AI tools for smarter customer insights. 

• Sales engagement tools that make it easier to appeal to prospects.

Drawbacks: Hubspot can be a learning curve for new users. 

Pricing: Offers a free plan alongside a range of payment packages. 

11) Kaspr

Kaspr is a LinkedIn extension that allows you to look up a user’s contact details from their LinkedIn profile. With the click of a button, teams have everything they need to contact prospects. The tool focuses on reliability when gathering real-time data from over 150 sources.  

Another useful aspect of Kaspr is that it is extremely user-friendly. No onboarding is needed so that teams can get straight to work. Users can also easily set up integrations with other sales and marketing tools to enhance their data. 

The benefits of Kaspr include: 

• Intuitive dashboards that allow users to manage all their leads from one place. 

• Includes over 500 verified and compliant email addresses. 

• Has a variety of use cases, from sales to recruitment. 

Drawbacks: Restricts users to gathering data from LinkedIn. 

Pricing: Offers a free trial alongside a variety of payment packages. 

12) Hunter.io

Hunter.io is a comprehensive email outreach platform. Using a mix of proprietary technology and artificial intelligence, Hunter can find contact details in seconds. The platform will also verify and enrich data, putting sales teams on the strongest footing. 

Perhaps most useful, Hunter locates prospects based on your ideal customer profile. You’ll be presented with a list of leads that are a strong fit for your business. So you can spend more time pursuing the right people. 

The benefits of Hunter.io include: 

• The ability to search via a domain and find the best people to contact from an organization. 

• An email verifier that helps to cut down on unrecieved mail. 

• Provides in-depth reports about campaign performance. 

Drawbacks: Only provides email addresses. 

Pricing: Offers 25 free monthly searches and 50 yearly verifications. Beyond this, users must choose a payment package that aligns with their needs. 

13) Bombora

Bombora is a sales intelligence tool designed to fill the data gap produced by anonymous web traffic. The platform uses a variety of processes to resolve business identity with accuracy. A full picture of website traffic means businesses are always confident about the make-up of their audience. 

Bombora also provides insights into website and campaign performance. Users can monitor content engagement and find topics most likely to interest their audience. They can also track the campaigns that delivered the most website traffic, continuously refining their approach. 

The benefits of Bombora include:

• Better visitor insights mean businesses can create more personalized experiences. 

• There are no restrictions on where first-party data can be used. 

• It can create dynamic segments based on user behavior that can be applied to campaigns. 

Drawbacks: Only focuses on intent data and doesn’t offer full intelligence. 

Pricing: Tailored to businesses individually. 

14) Lead411

Lead411 describes itself as an ‘Unlimited B2B Data Provider’. It unlocks emails and direct dials, helping businesses to get in touch with prospects. In particular, it’s a valuable platform for businesses looking for leads for SaaS & Tech Companies, providing access to contact data and technology stack information.

The platform also helps organizations to create healthy sales pipelines. All contact data is human-verified and confirmed through ESP Activity Confirmation. Accuracy means fewer roadblocks and greater growth.

The benefits of Lead411 include: 

• Businesses can export data with no fees. 

• Email addresses are tested for a response. 

• Company data is enriched with demographics, technographics, and growth intent indicators. 

Drawbacks: Does not provide the same levels of coverage for all industries. 

Pricing: Offers a basic package for $99 per month, as well as a custom option. 

15) Datanyze

Datanyze acts as a catalog of B2B sales prospects. The tool provides a handy browser extension that reveals contact details for LinkedIn profiles and company websites. From there, contacts are directly exported from Google Chrome to your CRM. 

Datanyze even helps conversations get started. It can provide icebreakers to kickstart conversations with prospects. Icebreakers are related to a prospect’s activity, including social media posts, news publications, and other sources. This gives you the best chance of starting dialogue on a positive note. 

The benefits of Datanyze include: 

• The ability to tag contacts and automatically create segmented lists.

• Provides instant access to bulk contact information. 

• Can capture lead data while browsing social media. 

Drawbacks: Can be a more pricey option for smaller-sized businesses. 

Pricing: Provides individual quotes for different companies. 

16) 6Sense

6Sense is a sales intelligence platform powered by Artificial intelligence. With the help of AI, the platform can identify prospects that are ready to buy. It will even get your foot in the door, creating custom messages that will strike a chord. The tool will also cut out much of the legwork by booking meetings for you. 

AI can also provide unique insights into anonymous buyers, helping you to understand their behavior and provide targeted messaging. AI agents can complement your existing team, reducing pressure and helping them focus on growth activities. 

The benefits of 6Sense include:

• Enables users to build audiences for segmentation, activation, and analysis. 

• Integrates easily with popular sales and marketing tools. 

• Assists with conversion rate optimization to increase revenue. 

Drawbacks: A more complicated sales intelligence tool. Teams will need additional training to get a strong grasp.

Pricing: Offers custom quotes for each business.  

17) D&B Hoovers 

D&B Hoovers offers detailed company data and analysis. This includes various features to help accelerate the sales process. Users can easily find, engage, and process prospects. They can also set up triggers to alert them when customers are ready to buy.

D&B’s large database can provide valuable information to sales professionals. You can leverage market trends and find unique messaging to appeal to prospects. Moreover, dynamic lists refresh regularly, giving you access to the hottest leads. 

The benefits of D&B Hoovers include: 

• Access to global data from over 200 hundred countries. 

• Easy integration with CRM and MAP tools. 

• Cuts out laborious manual tasks. 

Drawbacks: D&B can be overly complex for some organizations. 

Pricing: Offers custom pricing plans for each business. 

18) Clari

Clari is a revenue platform built on AI. It streamlines RevOps, sales engagement, and conversation intelligence to stop revenue leaks. The platform assures sales teams of accurate CRM data and creates more efficient workflows. In a roadblock-free environment, teams can function to their fullest. 

Clari also features an AI co-pilot to help close deals more quickly. This helps you to find the best ways to engage buyers and predict outcomes. You’ll feel confident in your sales process and your team’s ability to generate revenue. 

The benefits of Clari include: 

• Features A ‘revenue productivity’ function that cuts out manual tasks.

• Prioritizes the hottest leads.

• Can create accurate revenue forecasts. 

Drawbacks: Some users have reported that the user interface needs to be clearer. 

Pricing: Provides quotes specific to business needs. 

19) Winmo

Winmo is a comprehensive resource for building relationships with advisers and agencies. Using the platform, sellers can find companies buying what they’re selling, thanks to a wide range of varied filtering options.

The tool enhances teams by providing smart sales predictions. This way, sales teams can anticipate opportunities months or even a year in advance. It also assists with preparation. Using Winmo, teams can gain access to extensive buyer profiles, including buyer habits, demographics, pain points, and other info. 

The benefits of Winmo include: 

• Has a detailed contact database. 

• Access to Winmo’s in-house lead generation team. 

• Monitors buyer signals and alerts to new opportunities. 

Drawbacks: Can be pricey for smaller businesses. 

Pricing: Custom price based on individual business needs. 

20) Drift

Drift is a conversational marketing and sales software developed by Salesloft. It uses AI to allow businesses to connect with prospective customers using chatbots and live chats. 

The Drift AI can track these conversations with website visitors and analyze the data to identify the prospects that are most likely to buy. By syncing this information with CRM software, Drift can also act as a lead generator and make the sales process easier with real-time alerts.

The benefits of Drift include: 

• Live chat engagement with website visitors. 

• CRM integration and real-time alerts.

• Personalized customer support and lead generation.

Drawbacks: Drift requires a certain amount of setup and customization. 

Pricing: Custom pricing based on business needs.

What features does a sales intelligence tool need?

Not all sales intelligence software works the same way—or offers the same benefits. However, there are a few features most tools, including Leadfeeder, share. 

Real-time updates

One of the most significant benefits of sales intelligence software is the access to real-time data. Real-time data increases the number and quality of sales and marketing leads you have access to—and helps you respond faster. 

For example, in Leadfeeder, you can create a filter to notify you when a specific company or type of company visits your site. This gives sales the opportunity to reach out in a timely manner—and hopefully close that deal.  

CRM integrations

Sales intelligence tools integrate with your current tech stack, including your CRM. These integrations allow tools to share data and provide deeper insights into the likes and motivations of current customers and prospects.

Automated alerts

Sales teams are busy. They don't have time to check a dozen tools and sort through hundreds of notifications. Sales intelligence tools leverage automation to send notifications when specific actions occur. 

For example, Leadfeeder users can use segmentation to separate site visitors into hot leads and message a specific Slack channel when users in that segment visit their website. 

Customizable filters 

Sales intelligence platforms don't just gather new data—they can also help filter your current customer data. Using Leadfeeder, for example, you can upload a current customer list and use filters to better understand their on-site behavior. Other sales intelligence tools, like LinkedIn's Sales Navigator, offer similar features. 

High-quality data

A sales intelligence tool is only as useful as the data it provides. Dead emails, bots, and other factors can cause you to waste valuable time. That’s why getting it right the first time is always best. 

The best solutions make it their mission to provide accurate data. Leadfeeder is no exception – we’ll scrub your lead lists of bots, ISPs, and other valueless traffic. You’ll have confidence in your data, so you can easily pursue leads. 

Analytics and reporting

How effective are your sales campaigns? It’s a question that every sales team asks, and it’s something that your sales intelligence tool should be able to answer. Reliable solutions come with comprehensive analytics and reporting features.

For instance, Leadfeeder integrates smoothly with Google Ads. So you can keep tabs on campaign performance and drive continuous improvement. We’ll also help you to understand your audience better, uncovering anonymous traffic to give you a full picture. 

Lead scoring

It’s always better to pursue leads with confidence. Sales intelligence tools provide automated lead scoring so that you can prioritize prospects based on certain parameters. This means you’re never left in any doubt about which lead to pursue first. 

Leadfeeder, for example, will score leads automatically based on a user’s web activity. What’s more, you can follow specific industries or companies and get notified as soon as a new lead comes in. 

User-friendly design

Sales intelligence shouldn’t be about guesswork. A salesperson should be able to jump straight into a tool and know how to get the information they need. Leadfeeder, for instance, was built with the user in mind. Complete with easy-to-use intuitive menus, a user can get where they need in a few clicks. 

Boost your business with sales intelligence tools from Leadfeeder

Now that you’ve explored some of the best sales intelligence tools on the market, it’s time to make your decision. 

With Leadfeeder, your sales team can see which companies are visiting your site, what content they're interested in, and much more. 

Leadfeeder also offers a user-friendly dashboard that integrates with your existing tech stack and provides customizable filters and automated, real-time alerts. 

Provide your sales team with the high-quality data and lead scoring they need to zero in on the most qualified leads and customize outreach to the right prospects at the right time today. 

Want to see how much easier sales are with the right data? Try Leadfeeder free for 14 days.

Sales intelligence tools FAQs

Why do you need sales intelligence data?

Sales intelligence data helps your sales team work smarter by highlighting important trends, behaviors, and prospects that show intent to purchase. Depending on your sales intelligence tools, this can help speed up the sales cycle, customize outreach, and highlight opportunities.

How is sales intelligence data collected?

Each sales intelligence data collects data a bit differently, but most use a custom tracking pixel. Leadfeeder, for example, uses a small piece of code users install on their website to track onsite visits and behavior.

Where is sales intelligence data collected from?

Sales intelligence data is collected from a variety of internal and external sources. This includes sales calls, website activity, campaign data, public records, customer feedback, and many other areas.

Who uses sales intelligence tools?

Sales professionals from almost all industries use sales intelligence tools. Essentially, if your business has a sales team, sales intelligence tools can be valuable. Of course, not only sales teams benefit from this data. Marketing teams can also use sales intelligence to boost audience knowledge and further their campaigns.

What is the role of sales intelligence data in the B2B sales process?

Sales reps use sales intelligence data throughout the sales cycle, from finding qualified leads to closing the final deal. Sales intelligence data aims to provide businesses with more information about prospects and leverage that data to build stronger connections.

Here are a few examples of how sales reps can leverage sales intelligence data throughout the sales process:

• During lead scoring to better understand which leads are most valuable.

• During prospecting, find qualified new leads and send lead data to the CRM or sales tools like Hubspot. 

• To create target lists based on buyer behavior and data enrichment.

• Customize templates with messaging that targets users based on behavior or characteristics uncovered in sales intelligence data.

• Customize and personalize outreach messaging and platforms as part of the outreach process.

• To find the right decision-makers' contact data, including email addresses, social media profiles, and phone numbers.

• To follow up with cold leads when they display buying signals, such as visiting the site after going cold.