Selling with Video in 2021: Get Your Ultimate Guide [Ebook]

TL;DR: We have just released our ebook on how to sell with video. Get your copy now.

Sales has always been a cut-throat industry. 

Every day, people are inundated with thousands of ads, hundreds of emails, and dozens of spammy LinkedIn messages (or maybe that's just me.) 

Even worse, most sales emails and calls are annoying. 

No, I don't want to talk about the extended warranty for the car I don't have, thank-you-very-much. 

High competition is nothing new in the sales world — but then 2020 happened. In-person meetings ground to a halt. Conferences were canceled or moved online. Budgets were slashed, businesses pivoted, and (for many companies) sales slowed to a crawl. 

Where does that leave your sales approach? 

Nailing the perfect introduction, follow up, or cold email has never been easy — but the lack of in-person meetings has made it even more challenging than ever. 

Even if you aren't new to Zooming (have we made that a verb yet?), it's hard to create a solid connection when you can't tell if someone is paying attention or scrolling Twitter. 

So, what's the answer? Do you get creative and try to find a weird way to stand out? Do you lean into tried-and-true strategies? 

It might be time to give video a chance. 

If you've been resisting adding video to your sales process or assumed it was cheesy and ineffective, I've got some news for you. 

It's not. 

Video might just be the answer to all your sales-related woes. 

Further in this ebook, we'll share specific strategies to use video in sales.

You can download our newly released ebook, Selling with Video in 2021: The Ultimate Guide, to see what the experts at Vidyard, Hippo Video, and Loom say about using cold email, email nurture campaigns, re-engagement, and more with video for next year.

In this ebook, understand how and why using video to sell in the B2B space will dominate 2021:

• The benefits of selling with video

• Where you can use video in the selling process

• In a cold email to introduce yourself and begin building a connection. 

• In educational videos to overcome common obstacles to closing. 

• To move deals forward in email nurturing campaigns. 

• Increase close rates by explaining proposals in more detail.

• To send unforgettable follow-ups to live video demos.

• To re-engage customers who have stopped responding. 

Divided into 4 value-filled chapters, the ebook is written by some of the field’s top authorities.

Before we dive into the details, first, let's talk about why you should bother with selling with video. 

The benefits of video for sales teams: Don't tell; show  

Video is no longer a nice-to-have addition to your sales arsenal; it is a critical tool to engage, educate, and, yes, actually close deals. 

A video can replace the need for a demo — or be used as a follow up to a demo to remind prospects about the key benefits of your product or service. 

Video can help your sales team to build connections with prospects by showing your personality. 

As the old adage goes, people don't buy from businesses; they buy from people. 

Video also helps you take advantage of non-verbal communication cues like body language, which accounts for as much as 55% of your message's impact. 

Showcasing product features on video is much easier than describing what your SaaS product does via email. 

And then there's the lack of in-person meetings — which to be honest might never go back to pre-COVID levels. 

But can video really tackle all of those challenges? 

It can. 

In today's world, video is arguably the most effective tool to build relationships, overcome objections, and educate your prospects. 

Here are a few stats to highlight the importance of video in the sales process: 

• Video can increase response rates by 3X 

• 59% of executives say if text and video are available for the same topic, they are more likely to choose a video. 

• 75% of late-stage prospects who receive a personal video decide to buy. 

Using video in sales isn't just a way to replace in-person meetings; it's an all-around more effective way to connect with your prospects and — most importantly — close more deals. 

Where can you use video in the sales process? 

Videos can be used in virtually every step of the sales process from that first introduction to closing the deal. For example, you could reach out to a new connection on LinkedIn with a video to introduce yourself. 

Hate cold calling? (Or does it just not work in your industry?) Use video as part of a warming process by introducing yourself through email and then sending over a personalized video. 

Here's a few other steps in the sales process where video can help you stand out: 

• In a cold email to introduce yourself and begin building a connection. 

• In educational videos to overcome common obstacles to closing. 

• To move deals forward in email nurturing campaigns. 

• Increase close rates by explaining proposals in more detail.

• To send unforgettable follow-ups to live video demos.

• To re-engage customers who have stopped responding. 

Ready to learn more about how to put video to use in your sales process? It's easier — and more effective than you might think. In the coming pages, we'll cover how to use video to turn cold leads into warm ones, how to build — and scale — videos in prospecting, and discuss the power of using follow-up videos after demos to close more deals. 

We've partnered with the amazing folks at Vidyard, Hippo Video, and Loom to deliver actionable, data-backed video sales strategies that you can use to close more deals — no matter what industry you are in. 

Get your copy today. Download here.