The Best 60+ Lead Generation Software and Tools in 2025: An Insider’s Guide

09 December 2024

by Jamie Pagan

Many marketers use lead generation software because they struggle to generate quality leads to meet their pipeline targets.

We get it—the stress of sleepless nights spent worrying about dashboards and the trajectory of your metrics can be overwhelming.

Let’s get straight to the point—B2B lead generation software can help you achieve your increasing lead targets. But here’s the exciting part: the best lead generation software offers much more than that.

Lead generation involves attracting and engaging your target audience until they’re willing to share their information.

It may sound too good to be true, but we've compiled a list of 61 tools, organized by use case for easy navigation, complete with pricing, peer reviews, and an overview of their functionalities.

Ready? Let’s find the best lead generation software to assist you today.

What is lead generation?

So, before we explore the list, let’s have a quick recap.

Lead generation is the process of attracting and engaging your target audience to the point where they want to give you their information.

To effectively turn leads into buying customers, it's advisable to categorize them depending on their current lifecycle stage or how you qualified them. Some of the different lead qualification categories include:

Service-qualified leads: These are leads who've expressed interest in your service. Such leads may inquire about your service offerings or use your free temporary subscription if you have one.
Product-qualified leads: These are leads who've expressed interest in your product. They may utilize your product trials, leave feedback on your product's efficiency, or request custom features tailored to their individual pain points.
Marketing-qualified leads: These are leads who respond to your marketing campaigns. They may willingly participate in your target market research, comment on, like, or share marketing content like blogs or social media posts, or sign up for your webinars.
Sales-qualified leads: These are leads who've expressed interest in paying for your service or product. These leads will inquire about your pricing and may try to negotiate for better rates.

Once you do this, your sales and marketing teams can build relationships with these leads. If you deliver real value, help leads overcome their challenges, and show how your business can help them, you can turn leads into loyal customers.

Why is lead generation important?

Lead generation is essential for any business because it fills your sales funnel with potential customers and potential sources of revenue. Once they’re in your funnel, you can take every opportunity to nurture them so that they don’t fall into the clutches of your competitors.

The research and prospecting process helps you to understand customer needs and behaviors, as well as market trends. This is useful for your marketing team, as they’ll gain insights into the type of marketing materials that will resonate with leads.

What is a lead generation system?

A lead generation system is a standalone platform or an integrated suite of tools that helps you generate leads more efficiently. Used by sales and marketing teams, the software automates the lead gen process and makes it easier to find and focus on high-quality leads.

Some solutions are designed for inbound lead generation, while others are for outbound lead gen—and some do both.

Inbound lead generation software: This software enables you to quickly collect contact information and other useful data from potential customers who have shown an interest in your product or service. As well as tracking interactions via email, social media, and landing pages, it may include features to help you tailor your outreach.
Outbound lead generation software: These tools are often used in top-of-funnel B2B sales, where you need to reach out to people who may be unaware of your product. They pull information from databases, carry out lead scoring, and help you to contact leads through various communication methods.

What is lead generation software?

Back to the tools (or lead generators as some people call them). Lead generation tools are a useful way to drive quality leads, but you need to invest in automated lead generation software to do it at scale. This is how you’ll reduce manual work.

Lead generation software can be used for both inbound and outbound sales, depending on the use case. There’s no ‘one-size-fits-all’ solution, this is why we’ve grouped them by use case below for easy navigation.

Comparison chart of the top 61 lead generation software

Software	Starting price	Free trial?	Key features
Tools for website visitor identification
Leadfeeder	€99/month	14 days	live visitor tracking automated lead scoring powerful contacts insight email marketing integrations website forms tracking real-time notifications
Tools for lead data collection
Overloop	$49/user/month	No	Chrome extension email finder import contacts multi-channel campaigns
D & B Hoovers	Pricing on request	Yes	automated workflow software real-time notifications personalized buyer intent data
Tools for email address lookup
OptinMonster	$16/month	No	email builder and templates exit-intent technology A/B testing analytics and reporting
Hunter.io	Free plan available, or $49/month	No	email finder and verifier bulk email search domain search integrations
Voila Norbert	$49/month	No	email finder and verifier bulk email search API access lead enrichment
Reply.io	$60/month	14 days	email sequencing AI-powered email writing built-in CRM A/B testing
Skrapp	Free plan available for individuals, or $49/month	No	email finder and verifier domain search bulk email search LinkedIn integration
AeroLeads	$49/month	Yes	email finder LinkedIn integration bulk data export CRM integration
Datanyze	$29/month	90 days	technographic data email and direct dial finder Chrome extension CRM integration
Tools for email follow-up
Boomerang for Gmail	Free with 10 message credits/month; or $4.98/month	30 days	email scheduling inbox pause read receipts and click tracking follow-up reminders
HubSpot Sales	Free plan available, or $18/month	No	email tracking email templates CRM integration meeting scheduling
Yet Another Mail Merge	Free plan available, or $25/year	No	email personalization email tracking Google Sheets integration scheduled emails
Tools for form & email collection
Snov.io	Free plan available, or $39/month	No	email finder and verifier drip campaigns technology checker integrations
Global Database	Pricing on request	Yes	comprehensive company data advanced search filters data enrichment export capabilities
Sumo	Free plan available, or $49/month	14 days	email capture forms list builder traffic analytics social sharing tools
ConvertPlus	$23 one-time fee	No	multi-purpose opt-in forms advanced targeting options email marketing integrations A/B testing
LeadQuizzes	$49/month	14 days	quiz and survey builder customizable templates integrations analytics and reporting
Tools for email marketing
ActiveCampaign	$29/month	14 days	email marketing automation segmentation and targeting landing page builder analytics and reporting
MailChimp	Free plan available, or $9.99/month	1 month	email campaign builder marketing automation audience segmentation analytics and reporting
Brevo	Free plan available, or $20/month	No	email marketing automation SMS marketing segmentation and personalization analytics and reporting
Tools for landing page creation & lead capture
Unbounce	$95/month	14 days	drag-and-drop builder templates and A/B testing conversion tools dynamic text replacement
Instapage	$199/month	14 days	drag-and-drop builder A/B testing dynamic test replacement collaboration tools
Leadpages	$49/month	14 days	drag-and-drop builder high-converting templates A/B testing lead capture tools
ClickFunnels	$147/month	14 days	sales funnel builder with templates A/B testing email and marketing automation payment processors
SeedProd	$79/year (currently on sale at $39.50)	No	drag-and-drop builder templates and customizations email marketing integrations SEO optimization tools
WPForms	$99/year (currently on sale at $49.50)	No	form builder and templates smart conditional logic email notifications integrations
Tools for complete marketing automation/CRM
HubSpot	Free plan available, or $30 per month	No	comprehensive CRM marketing automation content management system (CMS) sales tools analytics and reporting
Adobe Marketo Engage	Pricing on request	No	advanced marketing automation lead management and scoring email marketing analytics and reporting integration capabilities
Salesforce Marketing Cloud Account Engagement	$1,250/month	No	lead management email marketing automation CRM integration analytics and reporting landing pages and forms
Keap	$199/month for first five months	14 days	CRM and contact management marketing automation sales pipeline management email marketing invoicing and payments
SharpSpring	$449/month	No	marketing automation behavior-based email CRM/sales pipeline management lead scoring and tracking analytics and reporting
Constant Contact	$12/month for email marketing (other tools priced separately)	Yes	website builders email segmenting SEO tools deep analytics tools
Tools for sales process automation
IFTTT	Free plan available, or $2.75/month	Yes	automation of tasks wide app integration custom and pre-built applets smart home compatibility
Zapier	Free plan available, or $19.99/month	14 days	task automation (Zaps) app integrations conditional logic (Paths) data formatting
OnePageCRM	$9.95/month	21 days	sales dashboard contact management sales pipeline management integrations
Nimble	$24.90/user/ month	14 days	unified contact management social media integration smart contact insights task and pipeline management email tracking and templates
HubSpot Sales	$45/month	No	email tracking and notifications sales pipeline management meeting scheduling CRM integration email templates and sequences
Pipedrive	$14.90/month	14 days	visual sales pipeline task automation lead and deal management reminders and notifications reporting and analytics
LinkedIn Sales Navigator	Pricing on request	30 days	advanced lead and company search lead recommendations InMail messaging real-time insights CRM integration
Tools for live chat
Intercom	$39/seat/month	14 days	live chat and messaging automated chatbots customer segmentation in-app messaging
Tawk.to	Free, or $19/month to remove branding	No	live chat support customizable chat widget chat history and transcripts multi-platform availability
Acquire	$500/month plus $25/agent/month	Yes	live chat and messaging video chat and co-browsing customer insights and analytics integration capabilities
CallPage	$39/month	14 days	instant call back lead generation tools call tracking and analytics integrations customizable widgets
Tools for social media & forums
Twitter Search (X)	Free	N/A	advanced search filters real-time updates hashtag tracking personalized search suggestions
Quora	Free	N/A	question and answer format upvote and downvote system personalized feed expert contributions
Tools for social media contests
Vyper	$149/month (only pay when you activate your campaign	Unlimited after sign-up	campaign creation viral referral programs gamification elements analytics and reporting
Gleam	Free plan available, or $97/month	No	customizable competitions multiple entry methods analytics and tracking email list building
Rafflecopter	Free plan available, or $13/month	7 days or 50 entries	easy contest setup multiple entry options customizable widgets analytics and reporting
RafflePress	$39.50/year	No	drag-and-drop giveaway builder viral referral programs multiple entry methods analytics and reporting
Tools for surveys
ProProfs Survey Maker	$0.10 per response	15 days	customizable templates multiple question types real-time analytics integration capabilities
Crystal	Free plan available, or $49.50/month	No	personality insights email and communication tips team collaboration tools integrations
Qualaroo	$100/month	15 days	smart surveys user segmentation A/B testing real-time analytics integration capabilities
Survicate	Free plan available, or $89/month	10 days	multiple survey types targeted segmentation customizable templates real-time feedback and analytics integrations
Google Forms	Free for personal use, $12/month for business	Yes	customizable templates variety of question types real-time collaboration automatic data collection and analysis
Extole	Pricing on request	Unknown	referral marketing solutions customizable campaigns multi-channel distribution analytics and reporting integrations
Survey Monkey	Free plan available for individuals, or $25/user/month	No	survey templates advanced question types data analysis tools targeted surveys integrations
Referral Candy	$59/month	14 days	automated referral programs customizable rewards integrations real-time tracking and analytics personalized referral links
Tools for calendar scheduling
Calendly	Free plan available, or $10/month	14 days	customizable event types automatic time zone detection integration with calendars automated reminders and notifications
Doodle	Free plan available, or $6.95/month	No	poll scheduling customizable event options automatic time zone adjustments calendar integration
Limecall	$25/month	14 days	instant call back widget automated call scheduling real-time call analytics CRM integrations team collaboration features

The 61 best lead generation software and tools: our top B2B picks

Yet Another Mail Merge

Salesforce Marketing Cloud Account Engagement

LinkedIn Sales Navigator

ProProfs Survey Maker

Essentially, these free sales lead generation tools are the equivalent of hugging a warm cup of tea ☕ in front of the fireplace.

And because we all like to relax with a nice cup of tea, we’ve done the hard work for you and compiled a list of the best lead generation tools out there. So you can spend a little more time relaxing.

First up in the spotlight is our very own lead generation software, Leadfeeder. Who put that there? 😁

But seriously, let’s dive in and answer the question: Which software can be used for lead generation in 2025?

B2B Lead Generation Guide

Marketers — need some fresh B2B lead generation ideas to hit your MQL targets? Download this guide and fill up your pipeline now!

Download

Note: Want to generate more B2B leads from your website? Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more.

Lead generation software for website visitor identification

To say there's a lot of sales lead generation software on the market would be an understatement. Hey, we're all just here to help companies grow.

There are hundreds of B2B lead generation platforms, but none that do it quite like Leadfeeder— which is why we gave ourselves our own category. We can prove why we’re the best software for lead generation.

So why do we think we’re so cool? We don't just help you follow up on leads; we find quality leads you didn't even know existed. What does that mean? Well, you can generate more leads from your current marketing efforts, without any extra investment.

1. Leadfeeder

Rating: 4.3 out of 5 stars on G2

Leadfeeder is a powerful tool that helps businesses understand and engage with companies who visit their website in real-time. With Leadfeeder, you can track their behavior, gain insights into their interests, and use that data to optimize your website for better engagement and conversions.

The platform offers a range of features, making it the perfect solution for businesses looking to improve their website's performance.

Features

live visitor tracking
versatile filtering
automatic lead scoring
powerful contacts insight
email marketing integrations
website forms tracking
real-time notifications

Pricing

14-day free trial, paid plans starting at €99/month.

Whether you're an e-commerce business looking to increase sales or a B2B company trying to generate more leads, Dealfront's Web Visitors product is the perfect tool to help you achieve your goals.

It's time to take your website to the next level with Leadfeeder!

Leadfeeder for Marketing

Track site visitors, measure campaign success, and find more qualified leads.

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Lead data collection tools

Need more data? These tools will help you better understand your customers and prospects so you can develop relationships that convert.

2. Overloop (formerly Prospect.io)

Rating: 4.3 out of 5 stars on G2

Overloop includes all of the features you’ll need to run a multi-channel outbound campaign.

Features

Chrome extension
email finder
ability to import contacts from LinkedIn, CSV import, custom fields, and contact management
multi-channel campaigns
personalized cold emails at scale

Overloop also helps sales productivity and offers robust reporting — to read more on those features, you’ll have to check out their site for yourself.

Pricing

Paid plans start at $49/per user/month

3. D & B Hoovers

Rating: 4.0 out of 5 stars on G2

D & B Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster.

Features

informed conversations
automated workflow software
real-time notifications
personalized buyer intent data

Pricing

Contact for pricing, they offer a free trial

Lead generation software for email address lookup

This lead generation software helps to automate the process of finding someone’s email address. These tools are a little stalky but it’s approved.

4. OptinMonster

Rating: 4.3 out of 5 stars on G2

Convert and monetize your website traffic with OptinMonster. Stop losing visitors!

Quickly grow your email list, get more leads, and increase sales with the most powerful conversion optimization toolkit on the web. Implementing OptinMonster into your marketing strategy to nail your lead generation.

Features

drag-and-drop builder
pre-built templates
exit-intent technology
A/B testing
analytics and reporting

Pricing

Plans start at $16/month for use on one site

5. Hunter.io

Rating: 4.4 out of 5 stars on G2

Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company.

Hunter is a super popular B2B lead generation platform for good reason—you should definitely try this one.

Features

email finder
email verifier
bulk email search
domain search
integrations

Pricing

Free to find up to 25 requests/mo; plans start at $49/month

You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.

6. Voila Norbert

Rating: 4.6 out of 5 stars on G2

Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address.

Features

email finder
email verifier
bulk email search
API access
lead enrichment

Pricing

Up to 1,000 leads; plans start at $49/month

7. Reply.io

Rating: 4.6 out of 5 stars on G2

The all-in-one engagement platform for teams — Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.

Features

multi-channel outreach
email sequencing
AI-powered email writing
built-in CRM
A/B testing

Pricing

200 emails free per month, paid plans start at $60/monthly

8. Skrapp

Rating: 3.9 out of 5 stars on G2

We know that social media platforms rule all and so does Skrapp. Skrapp, Skrapp.io specifically, is a tool for finding someone’s LinkedIn email.

Features

email finder
domain search
bulk email search
LinkedIn integration
email verification

Pricing

Free plan available for individuals. Paid plans start at $49/month

9. AeroLeads

Rating: 4.0 out of 5 stars on G2

AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.

Features

email finder
LinkedIn integration
bulk data export
real-time data
CRM integration

Pricing

Plans start at $49 per month for up to 3,000 credits

10. Datanyze

Rating: 4.2 out of 5 stars on G2

Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and "icebreakers" to help you warm up cold calls and email outreach.

Features

technographic data
email and direct dial finder
Chrome extension
real-time data
CRM integration

Pricing

$29 per month, billed monthly, for up to 80 credits a month. They also offer a free 90-day trial.

Lead generation software for email follow ups

If you do a lot of cold email outreach, or your sales approach requires following up with prospects often, these tools will help you to keep track of your outreach efforts. This can help you more effectively measure the results of your lead generation strategy.

11. Boomerang for Gmail

Lead generation tool, Boomerang for Gmail

Rating: 4.5 out of 5 stars on G2

Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.

Features

email scheduling
inbox pause
read receipts and click tracking
AI-powered email assistance
follow-up reminders

Pricing

Free with 10 message credits/month; paid plans start at $4.98/month

12. HubSpot Sales

Rating: 4.4 out of 5 stars on G2 based on 10,833 reviews

HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.

You can also check all of your opened/unopened emails in the HubSpot Sales dashboard. You can compare HubSpot vs. Leadfeeder here.

Features

email tracking
email templates
CRM integration
sales automation
meeting scheduling

Pricing

Free, paid plans start at $18/month

13. Yet Another Mail Merge

Lead generation tool, Yet Another Mail Merger

Rating: 4.3 out of 5 stars on G2

Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc.

Features

email personalization
email tracking
Google sheets integration
scheduled emails
send bulk emails via Gmail

Pricing

Free for one user and up to 50 recipients per day, paid plan at $25 for 400 email/day

quiz and survey builder
lead generation tools
customizable templates
Integrations
analytics and reporting

Features

email marketing automation
SMS marketing
drag-and-drop editor
segmentation and personalization
analytics and reporting

WPForms also integrates with many of your favorite sales and marketing tools, including Salesforce, ActiveCampaign, and Zapier.

Features

drag-and-drop form builder
pre-built form templates
smart conditional logic
payment integrations
email notifications and marketing integrations

Pricing

Plans start at $99 per year — *on sale right now for $49.50*

Lead generation software for complete marketing automation/CRM

All-in-one marketing and automation software removes the hassle of integrating multiple platforms (such as your email marketing provider, landing page builder, popup builder, etc.) and instead combines all of these tools into one amazing B2B lead generation platform.

Additionally, many often include lead management and scoring features. While this can make managing leads easier, it typically comes at a higher price. So consider whether you’d like to go with an all-in-one solution carefully. Below are a few top B2B lead generation platforms:

28. HubSpot

Rating: 4.4/5 stars on G2

HubSpot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding new leads, and more.

Pricing primarily depends on what features you need as HubSpot consists of three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing. However, free plans are available for all three B2B lead generation platforms.

Features

comprehensive CRM
marketing automation
content management system (CMS)
sales tools
analytics and reporting

Pricing

Free, paid plans vary depending on which features you need but start at $30 per month for small teams

29. Adobe Marketo Engage

Rating: 4.1 out of 5 stars on G2

Adobe Marketo Engage is another all-in-one solution. Again, pricing will depend largely on the features you need, and you will need to get in touch with sales to receive pricing information.

Features

advanced marketing automation
lead management and scoring
email marketing
analytics and reporting
integration capabilities

Pricing

Contact sales for pricing

30. Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Lead generation tool, Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Rating: 4.0 out of 5 stars on G2

With Salesforce Marketing Cloud Account Engagement, you can "Grow revenue and scale customer engagement with B2B marketing automation software built directly into your CRM." With drag-and-drop landing page and form builders or AI lead scoring, you'll be able to take charge of your marketing automations!

Features

lead management
email marketing automation
CRM integration
advanced analytics and reporting
landing pages and forms

Pricing

Paid plans start at $1,250/month

31. Keap

Rating: 4.2 out of 5 stars on G2

Keap is an all-in-one solution for marketing automation and CRM. They offer a 14-day free trial.

Features

CRM and contact management
marketing automation
sales pipeline management
email marketing
invoicing and payments

Pricing

Paid plans start at $199/month for the first five months, they also offer a 14-day free trial

32. SharpSpring

Rating: 4.5 out of 5 stars on G2

SharpSpring is a bit of a lesser-known all-in-one solution, but it still has many of the same features as the top players.

Features

marketing automation
behavior-based email
CRM and sales pipeline management
lead scoring and tracking
analytics and reporting

Pricing

Paid plans start at $449/month

33. Constant Contact

Rating: 4 out of 5 stars on G2

Constant Contact is an email marketing and automation tool that makes it easier to create and send branded emails, manage your website, and even use social media to attract leads to your site. Constant Contact is best for small businesses, so make sure it fits your needs before diving in.

Features

website builders
email segmenting
SEO tools
deep analytics tools

Pricing

Basic plan starting at $12 per month for email marketing (other tools priced separately)

Lead generation software for sales process automation

These tools help you save time by automating routine actions. They can be used to find leads or for sales prospecting by notifying you of new postings on a specific directory, or they can simply help you save time by automating mundane tasks. Less time spent on CRM data entry means more time spent on crafting the perfect pitch.

For example, here is a shortlist of ways to use IFTTT for lead generation and other sales automation.

34. IFTTT

Rating: 4.6/5 stars on G2

IFTTT stands for "If This Then That." The platform can be used to complete a specified action when another specific action happens. For example, if someone posts in a particular Craigslist category, you can automatically receive an email in your inbox with that posting. This can be helpful for companies that browse Craigslist for leads, such as web design companies.

Features

automation of tasks
wide app integration
custom applets
pre-built applets
smart home compatibility

Pricing

Free to create up to 5 applets or turn on unlimited applets, paid plans at $2.75

35. Zapier

Rating: 4.5/5 stars on G2

Zapier works much like IFTTT does; if a specific action occurs, then another is automatically completed. One big difference is you can generally create more elaborate actions using Zapier. For example, when you receive an email, the email could automatically be added to Dropbox, then an alert can be created in Slack.

Features

task automation (Zaps)
app integrations
multi-step Zaps
conditional logic (Paths)
data formatting

Pricing

Free, paid plans start at $19.99/month (billed annually)

36. OnePageCRM

Rating: 4.6 out of 5 stars on G2

OnePage CRM is a powerful CRM that keeps things simple by reducing admin work so you can focus on closing deals.

Features

action-focused sales dashboard
contact management
sales pipeline management
integrations
mobile access

Pricing

Plans start at $9.95 per month for small businesses

37. Nimble

Rating: 4.5 out of 5 stars on G2

Nimble is (as the name implies) a simple, smart CRM that works with Office and GSuite to automatically combine contacts, communication histories, appointments, and email boxes into one place.

Features

unified contact management
social media integration
smart contact insights
task and pipeline management
email tracking and templates

Pricing

$24.90 per month per user, per month (billed annually)

38. HubSpot Sales

Rating: 4.4 out of 5 stars on G2

HubSpot may be best known as a marketing tool, but it has tons of features to help make lead generation more manageable and productive. Higher tiers offer even more tools, such as sales forecasting, 1:1 video creation, smart send times, and predictive lead scoring.

Features

email tracking and notifications
sales pipeline management
meeting scheduling
CRM integration
email templates and sequences

Pricing

Starts at $45 per month for two users

39. Pipedrive

Rating: 4.3 out of 5 stars on G2

Who wants to make the sales process more efficient? ✋ Teams looking to work smarter should have Pipedrive on their radar. It is a customer relationship management tool designed specifically to help sales teams get more done.

Fun fact: Leadfeeder integrates with Pipedrive, so you spend less time flipping between tools and more time, you know, actually selling.

Features

visual sales pipeline
automation of repetitive tasks
lead and deal management
activity reminders and notifications
reporting and analytics

Pricing

Free trial, plans start at $14.90 per month (billed annually)

40. LinkedIn Sales Navigator

Lead generation tool, LinkedIn Sales Navigator

Rating: 4.3 out of 5 stars on G2 reviews

There's a good chance you already use LinkedIn for researching and prospecting. Sales Navigator makes the social network even more powerful with features like a full premium profile (social selling) and more.

Features

advanced lead and company search
lead recommendations
InMail messaging
real-time insights
CRM integration

Pricing

Free trial for every plan, contact for monthly pricing

Lead generation software for live chat

Live chat tools enable your team to grab the attention of site visitors using a chat bubble visible on any pages that you set. This allows potential customers to quickly get in touch and answer any questions about your product. Which enables you to generate more leads, nice!

Below are a couple of free lead generation tools and several paid options as well.

41. Intercom

Rating: 4.5 out of 5 stars on G2

Intercom is also another tool that can be used for live chat on your site. There are no free plans, but you can request a demo.

Features

live chat and messaging
automated chatbots
customer segmentation
in-app messaging
integrations and workflows

Pricing

14-day free trial, "Essential" plan starts at $39/month per seat

42. Tawk.to

Rating: 4.5 out of 5 stars on G2

Tawk.to is a live chat tool similar to Drift and Intercom. The tool can be installed for free with Tawk branding on the chat widgets. Setup takes less than a minute, and you can monitor and track progress over time.

Features

live chat support
free to use
customizable chat widget
chat history and transcripts
multi-platform availability

Pricing

Free, $19/month to remove branding

43. Acquire

Rating: 4.2 out of 5 stars via G2

Acquire.io is a live chat tool that allows you to answer customers’ questions instantly in real-time. With a lead bot, you can automate the portion of the chat process and qualify and convert leads faster. Paid plans start at $500 per month.

Features

live chat and messaging
video chat and co-browsing
chatbots and automation
customer insights and analytics
integration capabilities

Pricing

Start at $500 per month (billed annually) plus $25 per agent per month

44. CallPage

Rating: 4.7 out of 5 stars on G2

Looking to increase the number of sales calls from your website, decrease lead response time, and provide better customer service? CallPage can get you there with their callback automation tool that connects you with prospective leads in seconds.

Simply install a widget on your site, and site visitors can click to call and be automatically connected with your team.

Features

instant call back
lead generation tools
call tracking and analytics
integrations
customizable widgets

Pricing

Free trial, paid plans start at $39/month

Lead generation software for social media & forums

These tools can help to save time finding leads on social networks such as LinkedIn and Twitter.

45. Twitter Search (X)

Rating: N/A

Twitter Search still exists under the rebranded platform X. Using Twitter Search, you can search tweets to find people who could use your service or product. For example, if you’re a web designer, you may search the term "web designer" to find companies who have tweeted in search of a web designer. Then, you can retweet them or try to find a direct employee’s contact information using one of the email tools we mentioned in this list.

There's also an advanced Twitter search that supports boolean operators like AND.

Features

advanced search filters
real-time updates
hashtag tracking
personalized search suggestions
saved searches

Pricing

Free

46. Quora

Rating: N/A

Quora is a massive forum for people to ask questions. It’s similar to Yahoo Answers, but the responses on Quora are generally higher-quality and provide more insight. Using Quora, you can search for questions from your target audience and provide helpful answers. This will create awareness for your company, product, or service. This works not only for the person who originally asked the question but also for future visitors who find the page via search.

Features

question and answer format
upvote and downvote system
personalized feed
expert contributions
‘Spaces’

Pricing

Free

Lead generation software for social media

Social media contest software for lead gen

Running a contest can be a great lead generator. Usually, the goal is to create brand awareness and get people to sign up for your email list. From there, you can continue to market to them through email drip campaigns.

Below are a few free lead generation tools that will make it easy to create and promote a viral contest.

47. Vyper

Rating: 4.6 out of 5 stars via G2

Vyper is a tool for creating viral contests. While getting a contest to go viral is easier said than done, Vyper enables your contest participants to earn additional entries by completing further actions such as completing a form on your website, following your social profiles, or referring a friend.

You can set the number of extra entries a participant will earn and increase the likelihood your contest will be shared.

Features

campaign creation
viral referral programs
gamification elements
integration with marketing tools
analytics and reporting

Pricing

Paid plans start at $149/month for up to 30K leads

48. Gleam

Rating: 4.2 out of 5 stars on G2

Gleam functions similarly to Vyper, allowing you to create a viral contest. While not as polished as Vyper, Gleam enables you to create contests for a host of different purposes, such as contests to increase engagement on Facebook, X, Pinterest, Eventbrite, etc.

Features

customizable competitions
multiple entry methods
social media integrations
analytics and tracking
email list building

Pricing

Free, paid plans start at $97/month

49. Rafflecopter

Rating: 4.2 out of 5 stars via G2

Rafflecopter is one of the easiest platforms for creating a well-designed contest quickly.

You can try the tool for free, but you will need to purchase a paid plan before launching your contest. Rafflecopter offers options for contest entry via email, Facebook, X, and Pinterest.

Features

easy contest setup
multiple entry options
social media integration
customizable widgets
analytics and reporting

Pricing

Free, paid plans start at $13/month

50. RafflePress

Rating: N/A

RafflePress is a WordPress plugin designed to make giveaway and contest management a breeze.

Features

drag-and-drop giveaway builder
viral referral programs
multiple entry methods
customizable templates
advanced analytics and reporting

Pricing

Plans start at $39.50 annually

Lead generation software for surveys

Customer insights and customer satisfaction survey tools

Using survey and customer research tools, you can gain helpful information on your target audience, such as what websites they visit, if they found your website useful, how much they’re willing to spend, etc.

All of this information can then be used to tweak your website and sales process to serve potential customers better.

Most of these are free lead generation software options with just a few being paid-only.

51. ProProfs Survey Maker

Rating: 4.3/5 stars on G2

As a cloud-based tool, ProProfs Survey Maker allows you to capture qualified leads and identify their pain points. The online survey tool helps you pick questions that enable your operators to understand the prospect’s purchasing intent and customize their interactions going forward.

Features

user-friendly interface
customizable templates
multiple question types
real-time analytics
integration capabilities

Pricing

15-day free trial, paid plans start at $0.10 per response, billed monthly

52. Crystal

Rating: 4.6 out of 5 stars on G2

When you’re reaching out to a lead for the first time, it’s critical to understand who they are. Crystal uses AI to predict anyone’s personality from their online footprint, helping you write and speak with the most effective style. It’s like having a coach for every conversation.

Features

personality insights
email and communication tips
team collaboration tools
integration with platforms
personality assessments

Pricing

Free plan available, or $49.50/month

53. Qualaroo

Rating: 4.3/5 stars on G2

Qualaroo is a tool for gathering feedback from site visitors. You can use the tool to show survey and popup lead generation forms on your site. You can ask customers questions like, "Is our pricing clear enough?", “Did this page answer your question?” etc., and then use that data to optimize your site better.

Features

smart surveys
user segmentation
A/B testing
real-time analytics
integration capabilities

Pricing

Free 15-day trial, paid plans start at $100/month, billed monthly

54. Survicate

Rating: 4.6 out of 5 stars on G2

Survicate is another tool for collecting feedback from your audience. In addition to showing surveys or feedback forms on your site, you can also embed a survey directly into an email. This makes it easy to get feedback after customer support threads.

Features

multiple survey types
targeted audience segmentation
customizable templates
real-time feedback and analytics
integrations with popular tools

Pricing

Free, paid plans start at $89/month for up to 3000 customers per year

55. Google Forms

Rating: 4.7 out of 5 stars on Capterra based on 10,693 reviews

While it won’t have the level of integration and analytics that come with tools like Survicate or Qualaroo, Google Forms can still help create surveys. The tool is easy to use, and best of all, it’s free.

Features

user-friendly interface
customizable templates
variety of question types
real-time collaboration
automatic data collection and analysis

Pricing

Free for personal, $12 USD/month for business

56. Extole

Rating: 4.8 out of 5 stars on G2

Extole is an enterprise referral tool designed to turn customers into advocates — making it easier for you to close deals. It helps brands identify and engage with advocates with integrated social sharing, refer-a-friend programs, and a reward engine for offering customized rewards to your best customers.

Features

referral marketing solutions
customizable campaigns
multi-channel distribution
analytics and reporting
seamless integrations

Pricing

Contact for a demo

57. Survey Monkey

Survey Monkey used as a lead generation tool

Rating: 4.4 out of 5 stars on G2 based on 18,556 reviews

Survey Monkey is a customer survey and feedback collection tool that helps companies better understand their customers.

Features

variety of survey templates
advanced question types
data analysis tools
targeted surveys
integrations with other tools

Pricing

Plans start at $25 per month per user for teams

58. Referral Candy

Rating: 4.4 out of 5 stars on G2 based on 93 reviews

Referral Candy is an e-commerce plugin that helps brands grow their sales by automating referrals and affiliate marketing.

Features

automated referral programs
customizable rewards
simple integrations
real-time tracking and analytics
personalized referral links

Pricing

$59 per month, 30-day free trial

Lead generation software for calendar scheduling

Calendar tools are useful in lead generation to schedule meetings without going through a lot of back and forth between prospects to find a time that works. By allowing potential prospects to schedule a time on your calendar simply, you can make it much easier to schedule sales calls or demo requests.

Here are several free lead generation tools in the calendar space:

59. Calendly

Rating: 4.7 out of 5 stars on GetApp based on 3,100 reviews

Calendly makes it easy to schedule meetings, sales calls, demo requests, and so on. With the tool, you’d simply set the times you are available, and prospects can choose a time from your schedule that works for them. You can even add a Calendly link to your email signature.

Features

easy scheduling
customizable event types
automatic time zone detection
integration with calendars
automated reminders and notifications

Pricing

Free, paid plans start at $10/month

60. Doodle

Rating: 4.6 out of 5 stars on GetApp based on 1,700 reviews

Doodle is another solid option for easy meeting scheduling. In addition to simple scheduling options, Doodle allows participants to vote on the best times that will work to meet. The organizer can then pick the best option. This can make it easy to schedule meetings with multiple people.

Features

poll scheduling
customizable event options
automatic time zone adjustments
calendar integration
simple user interface

Pricing

Free, paid plans start at $6.95/month

61. Limecall

Rating: 4.8 out of 5 stars on G2

Limecall is a callback tool that provides personal one-on-one conversations with your prospects that you can turn into qualified leads. This tool also has a widget that offers free calls to the visitors within 30 seconds of the question, and if they wish, they can schedule the call for some other time that suits them.

Features

instant call back widget
automated call scheduling
real-time call analytics
CRM integrations
team collaboration features

Pricing

Starter plan is $25/month; no free plan available

Features of lead generation software

Every lead gen software package has slightly different capabilities, but here are some of the key features you’d expect to find:

1. Prospecting credits

Many lead generation platforms offer a certain number of prospecting credits with each tier of their paid plans. When you want to create a list of companies that are worth reaching out to, you ask the tool to run a search for brand new leads. Your prospecting credits inform how many of these searches you can run per month. A credit may also refer to the number of messages you can send.

2. Enrichment credits

Enrichment credits work in the same way. But the search works slightly differently. In this case, you are searching for additional information about the people or companies you found in the initial prospecting search. For example, you could enter a business name or a website URL to retrieve information about the company’s finances.

3. Email sequencing

An email sequence is a planned series of emails, sent automatically to prospects or customers. The messages are dispatched in a specific order, either at scheduled intervals or after the recipient takes a certain action (known as a trigger). This way, you’ll never forget to follow up with a lead. Lead gen software can include email automation and customizable templates.

4. Lead scoring

Lead generation software also automates the lead scoring process to save time and effort—and for greater accuracy and consistency. The tools will assess your new leads and assign a numerical score to each one, based on variables like company information and online behavior. Higher scores denote the leads most likely to convert.

5. Pipeline and lead management

Pipeline and lead management tools help you organize and analyze your lead pipeline, so that you can understand the journey taken by prospects and see which actions to take and when. You can also track progress toward your sales goals. The tools help you guide leads through the funnel by keeping them engaged and continuing to track them as they become customers.

Benefits of using lead generation software

Now we’ll take a look at the main advantages the software can bring to your business.

1. Gain better customer insights

Lead generation software is able to gather a ton of valuable data from prospects, and analyze it to gain deeper insights. For instance, which leads are most likely to become paying customers, and how best to engage them as they move through the pipeline. Customer insights make it easier to create content for different segments and personalize your messaging.

2. Find more qualified sales leads

Lead gen tools help you identify people who are a good fit for your company, have shown a genuine interest, and have the resources to actually make a purchase. You can then prioritize these highly-qualified leads for extra nurturing, and reach out to them before your competitors do. The software also shows you which marketing campaigns have attracted the highest-value leads.

3. Save time on prospecting and lead management

With automated software, your sales team can significantly reduce the time spent on prospecting and lead management. Lead gen tools will quickly find contact information and analyze engagement and interactions, so there’s much less manual work and less risk of targeting unsuitable leads. By identifying the right people and tailoring your strategy to them, you can close deals faster.

How to choose the right lead generation software

There are plenty of lead generation tools to choose from, and to find the perfect one for your business you’ll need to ask yourself some questions. What do you hope to achieve with the software? What is your budget and what would be a good ROI? Think about the total cost of ownership and look out for any add-on fees.

What software do you already have, and can it integrate with the new system? What kind of customer support will you receive? It’s a good idea to ask your sales team what features would be most useful for them, and test them out with a free trial.

1. Outbound lead generation

If you’re looking for an outbound lead gen tool, you’ll want it to have a large database with built-in contact verification and advanced search filters. Contact management software is also handy, plus a CRM or integration with your current one. An automated sales dialer saves time and increases accuracy. Look for email templates and automation for creating and sequencing emails.

2. Inbound lead generation

Inbound lead generation is all about building awareness and grabbing people’s attention. This type of software may include a content creation and delivery system, plus tools for creating landing pages complete with web forms to gather data. Live chatbots help to capture info from leads who want to learn more about your products, while visitor-tracking tools give insights into online behavior.

So, which lead generation software is for you?

Various lead generation management software options offer distinct benefits, and the right choice for you depends on your existing lead generation system and your specific goals.

Whether you're focused on outbound or inbound lead generation, seeking to increase leads, streamline outreach, improve reporting, or maximize your current website traffic, there is likely a B2B lead generation tool that fits your needs.

Contact us for more information on B2B lead generation software. Here’s to generating more quality leads and enjoying more restful nights!

FAQs about lead generation software

What is B2B lead generation?

B2B lead generation involves attracting potential customers from fellow businesses and collecting information about their needs and preferences. In B2B sales, you’re typically selling products or services with high value and aiming to build long-term relationships—so B2B lead generation requires a laser focus on the right leads and personalized nurturing.

Is lead generation software a marketing or sales tool?

Lead generation combines sales and marketing activities, so lead gen software can include features that cover both disciplines. For example, an all-in-one platform might include website visitor tracking and lead scoring as well as email automation.

Is free or paid lead generation software better?

It depends on your business and your ambitions. Smaller organizations with no plans for expansion may find that free lead generation software has all the features they need. But if you’re aiming to grow the business, you’ll probably need to invest in paid software with more functionality and scalability.

How do lead generation platforms work?

Lead generation platforms collect contact and behavioral data on potential customers and make it available to sales teams, along with recommendations about which leads are most valuable. This may include information from databases, email finder tools, web forms, and visitor tracking tools. The software may also contain sales outreach features.

Why do businesses need lead generation programs?

Lead generation programs help to ensure that the leads you reach out to are worth spending time on. The data collected by the software tells you about prospects’ pain points and preferences, so that you can tailor your messaging accordingly. With higher-quality leads (and automated tools to help you find, score, and message them), you can shorten the sales cycle.

What should you look for in leads generation software?

Key features include lead capture forms, analytics and reporting, email marketing capabilities, CRM integration, automation tools, and customer segmentation.

Can you integrate lead generation software for B2B with your existing tools?

Yes, most lead generation software is designed to integrate with popular tools like CRMs, email marketing platforms, and analytics software, enhancing your overall marketing ecosystem.

Is training required to use software for lead generation effectively?

While much lead generation software is user-friendly, some may require training or onboarding to maximize their capabilities, especially if they include advanced features.

By Jamie Pagan

Jamie is an expert T-Shaped marketer with 10+ years experience across a wide range of channels, tactics, and strategies. His background spans both B2B and B2C markets, including SaaS, technology, financial services, environmental services, manufacturing, collectibles, and investment industries. He works for Dealfront as Director of Content Marketing and you can reach out to him on LinkedIn!

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