Mailchimp Integration

What is Mailchimp

Mailchimp enables millions of customers around the world to send email newsletters and create marketing automation campaigns. With data-backed recommendations at its heart, Mailchimp users start and grow their businesses by finding and engaging with customers both automatically and through the power of AI.

What can I do with the Mailchimp integration?

Provide your sales team with the insights they need to fuel successful outreach:

• By integrating Mailchimp with Leadfeeder, you can see the activity of your email subscribers when they click through to your website. Mailchimp provides the email marketing analytics, such as who has opened and clicked-through on your emails, as well as other link-tracking features via GA4, but this only goes so far.
• Take your email marketing analytics a step further and see what your subscribers do once they land on your website. Discover which pages they’re visiting, the time they spend there and if they engage with particular pieces of content.
• View the logistics of which email marketing campaigns and mailing lists your website visitors come from.

What Our Customers are saying

The Mailchimp integration allows us to easily track where our newsletter readers navigate on our website. If we see they continue on from our initial link to another service we offer, we can tailor our follow up conversations to acknowledge their additional interests.

How to get started

• Step 1: Log in to Leadfeeder, or sign up and score a free 14-day trial.
• Step 2: Add Mailchimp to Leadfeeder in your account settings, if you need help, follow this set up guide.
• Step 3: Curious what you can see and do once Mailchimp is integrated? Read this article to get started.