Use Leadfeeder’s plug-and-play connectors to enrich your B2B tools in real-time with firmographic data about the companies visiting your website.
Turn Google Analytics into a B2B analytics tool by importing the firmographic information of the companies that visit your website through custom dimensions.
Create Looker Studio reports on the industries, company size, and companies that frequently visit your site, and much more.
Customize your ads retargeting audiences by industry, company size, and other firmographic attributes, allowing you to display more relevant retargeting ads and eliminate wasted spend.
Personalize your buyer’s journey based on company size, employee count or industry, providing more relevant experiences to the companies visiting your website.
Leadfeeder Connectors contain firmographic information enhancing the level of personalization you can offer the companies visiting your website.
Sync your visitor firmographic info to your favorite chat provider. Improve chat qualification based on their industry, company size, location, revenues, etc., and welcome visitors with a personalized chat experience.
Don’t see your favorite tool listed? Use Zapier to automatically send Leadfeeder’ data to over 5,000 apps, including CRMs, spreadsheets, BI tools, and more.
Salesforce
CRM
Pipedrive
CRM
MS Dynamics
CRM
Hubspot
CRM
Zoho
CRM
Looker Studio
Analytics
Gong
Analytics
Google Ads
Analytics
“Not only does sales benefit, but marketing and paid media do too. We now have insights into which companies are coming through our Google Ads, allowing us to refine our targeting and maximize our ad spend.”
Anđela Čović
Head of Marketing
“We doubled our summit registrations. Instead of spending hours trying to figure out who visits our site, we now spend just a couple of hours a week on data collection—and focus the rest on actual outreach.”
Stefano De Carlo CEO
AutomatiKing
“It is a great tool for sales and marketing. Leads that otherwise may have gone unnoticed can now be tracked. It's a good thing that there are many connections for CRM systems, especially Hubspot.”
Tiina Salminen
COO, Snuup
“Half of our new leads now come directly from Leadfeeder, and many of those turn into successful business.”
Tommi Suomela
Partner at SolFox
What is Leadfeeder and how does it help with B2B lead generation?
Leadfeeder is a B2B lead generation and website visitor tracking tool that shows you which companies are visiting your site — even if they don’t fill out a form. By combining IP tracking with company-level insights, it helps sales and marketing teams focus on high-value prospects and turn anonymous traffic into qualified leads.
Can Leadfeeder integrate with my CRM and marketing tools?
Yes. Leadfeeder connects seamlessly with CRMs, analytics platforms, and marketing automation tools like HubSpot, Salesforce, and Pipedrive. This integration lets you automatically send visitor insights into your existing workflows, making lead follow-up and campaign targeting faster and more effective.
How can Leadfeeder data improve my ad targeting?
Leadfeeder allows you to create precise B2B audience segments based on industry, size, and location. This means you can retarget qualified leads, exclude unqualified traffic, and get more out of your advertising budget.
What are the most common ways businesses use Leadfeeder?
Companies use Leadfeeder to:
Identify and qualify anonymous website visitors
Support B2B lead generation and sales prospecting
Personalize website content and live chat interactions
Improve paid ad targeting with accurate firmographic data
Sync enriched lead data with their CRM for efficient follow-up
Generate quality leads from website traffic
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