HubSpot CRM Integration

What is HubSpot

HubSpot is a powerful, integrated, and easy-to-use customer relationship management (CRM) system that leads to better customer experiences and business growth. It offers enterprise software for marketing, sales, customer service, content management and operations.

CRMs are the backbone of most sales teams — they are where you track leads, keep track of customers, and stay on top of all communications.

You can connect HubSpot to Leadfeeder in two different ways: as a CRM integration and as a marketing integration. If you use HubSpot for both activities, you can integrate it in both ways. If you use HubSpot for marketing and a different solution for your CRM, you can integrate both separately, and vice versa.

How does Leadfeeder’s CRM integration work

Integration makes it easier for sales and marketing teams to share data. It also makes it easier to dive deeper into data to better understand what types of customers visit your website — and what they do once they get there.

By integrating HubSpot with Leadfeeder, you can see which website visitors are known to you and exist in your CRM already, as well as create new Companies, Deals and Tasks directly from Leadfeeder.

Best of all, you can automatically send website visitor activity from Leadfeeder to HubSpot to enable both upsell and new sales opportunities, turning your sales pipeline into a well-oiled machine.

Leadfeeder’s data sync will look for any existing companies in your CRM and automatically connect the data. In Leadfeeder you will see a HubSpot icon next to every connected identified company, plus a new folder of CRM specific custom feeds.

• You can choose to automatically push page visits to HubSpot, or turn this setting off and use it as a read-only integration.
• For the identified companies that do not match an existing CRM company, you have the option to manually or automatically create a new company in HubSpot.

Benefits of integrating HubSpot and Leadfeeder

By integrating your CRM with Dealfront, you can:

• Identify companies visiting your website that already exist in your CRM
• Automatically or manually push visit information from Leadfeeder to HubSpot
• Create new companies in HubSpot using Leadfeeder data
• Create new tasks or deals for connected companies in Leadfeeder
• Include or exclude companies already present in your CRM from custom feeds
• Filter custom feeds by deal status, sales owner, and more
• Send email or slack notifications to the right sales person each time their account visits your website
• Add relevant contacts to existing HubSpot deals by revealing their contact details in Leadfeeder

Use Cases

• Create new opportunities: Increase productivity by reducing the time spent adding new opportunities to your sales pipeline.
• Add contacts to existing opportunities: Increase your deal closure rate by revealing contact details for all relevant stakeholders in open deals. Automatically add relevant contacts from within the company to open deals in HubSpot.
• Exclude existing prospects: Boost productivity by minimizing the time spent identifying new prospects. Exclude companies already linked to HubSpot, efficiently removing existing customers/prospects from feeds.
• Turn page views into pipeline: Automatically create CRM deals or tasks for your sales team when target companies show buying intent by visiting your website, enhancing efficiency and driving higher conversion rates through timely engagement.

How does Leadfeeder’s HubSpot marketing integration work

The HubSpot marketing integration is a one way integration for contact data. We sync contacts from HubSpot to Leadfeeder when there is a new visit from a contact who is recognised through the integration. We recognise contacts by them filling out a form or engaging in live chat. This enables us to match visits to a specific person and identify them in Leadfeeder. With the HubSpot marketing integration we don’t send any data to HubSpot.

What our customers are saying

We use both HubSpot and Leadfeeder everyday as a sales, inbound marketing and CRM tool. The seamless integration between these two means that I can process customer data flexibly and save time.

How to get started

• Step 1: Log in to Leadfeeder, or sign up and score a free 14-day trial.
• Step 2: If you’re already using HubSpot, follow this guide to add the integration today —it’s simple!
• Step 3: Curious to see how you can use the HubSpot integration? Read this article to get started.