B2B sales do not work like that. Different industries buy differently. Different buyers respond differently. A startup founder thinks differently from an enterprise VP. Timing matters. Market conditions matter. Even the channel you use can decide whether a prospect replies or ignores you completely.
The companies winning today are not relying on guesswork. They use visitor tracking, purchase signals, contact intelligence, and intent data to identify prospects who are already showing interest. Instead of blasting cold outreach to random leads, they reach out with relevance, stay visible, and build conversations that actually turn into revenue.
Email Templates for your Sales Cadences
Download these email templates to improve your sales cadence and connect with more prospects.
DOWNLOADIf you are tired of bland sales advice that doesn't actually help you convert B2B customers, take a look at the detailed sales cadence infographic below. We'll walk you through how to connect with prospects, how often to call, when to use LinkedIn, what tools are most useful, and how to personalize your outreach.
Don't worry; this isn't a five-step plan that promises to help you convert more customers in 30 minutes.
It is a complete, 30-step path that guides you through every step and every contact, starting with getting your prospect data in order. Then we move on to doing in-depth research and building better connections with strategies like personalized videos, LinkedIn polls, and phone calls. Ready to crank up your sales pipeline? Here's what you need to know.
This infographic was written and designed by Tyler Lessard, VP Marketing at Vidyard, Michael Hanson, Founder of GrowthGenie, and the team at Leadfeeder.
Email Templates for your Sales Cadences
Download these email templates to improve your sales cadence and connect with more prospects.
DOWNLOAD
Team Lead Growth AM/Sales Team @ Leadfeeder
Thijs Schutyser is Sales Manager at Leadfeeder with more than a decade of experience in B2B sales and pipeline generation. He has worked across account executive and leadership roles, helping companies turn website visitor data into qualified sales opportunities.
Having delivered hundreds of product demos and worked directly with sales teams across Europe, Thijs brings firsthand experience in modern sales prospecting and buyer engagement. His experience using visitor insights and intent signals to prioritize outreach informs his perspective on building a predictable pipeline and improving sales prospecting strategies.
