Unlock Deeper Insights and Maximise B2B Google Ads Success

What is Google Ads

Google Ads is a gateway to promoting your business, whether it's boosting product sales, enhancing brand awareness, or driving traffic to your website. Google Ads platform empowers businesses of all sizes to reach their target audience effectively.

What can I do with the integration?

By integrating Google Ads into Leadfeeder by Dealfront, you can:

• Discover every company engaging with your Google Ads campaigns or ad groups.
• Identify the exact keywords and search terms driving your desired target accounts to your website.

Combining two powerful platforms

By integrating Google Ads into Leadfeeder by Dealfront, you supercharge your lead generation efforts in multiple ways:

Gain deeper insights

• See the companies identified enriched with detailed ad campaign data, from campaign type to ad group and keywords, empowering you to understand lead behavior better than ever before.
• Discover what paid ad campaigns and landing pages are driving high-value companies to your website allowing you to prioritize and focus your efforts effectively.

Track non-direct impact

• See when your Google ad campaigns are influencing stakeholders but not driving conversion.
• Track the entire customer journey of companies coming via Google ads, the number of pages they visit, how long they stay, if they fill out a form or exit from the page without converting.

Optimize Ad Campaigns

• Identify what keywords and ad copy generates the most valuable website traffic.
• Use that information to fine-tune your ad campaigns ensuring maximum ROI and ad efficiency.

Send high-value leads to CRM

• Identify and send the companies on your target accounts list that are interacting with your Google Ads campaigns to your CRM (via Leadfeeder’s CRM integrations) for your sales team to follow up on.
• Monitor your pipeline by seeing how deals from your Google ad campaigns are progressing in your CRM.

Leadfeeder helps us determine how our content resonates with top accounts and new companies we want to develop relationships with. It validates that our audience and industry targeting is working, and where we could invest more effort. It’s a very handy tool to have in your marketing toolset!

How to get started

• Step 1: Log in or Sign up for Leadfeeder and score a free 14-day trial.
• Step 2: Add the Google Ads integration.
• Step 3: Start leveraging the combined power of Google Ads + Leadfeeder by Dealfront integration.

Learn more about how to connect Google Ads to Leadfeeder by Dealfront here.