Pipedrive Integration

What is Pipedrive

Pipedrive is a powerful CRM for small- and mid-sized teams. This sales management tool is designed to help teams manage intricate or lengthy sales processes and, most importantly, their pipeline.

CRMs are the backbone of most sales teams — they are where you track leads, keep track of customers, and stay on top of all communications.

How does Leadfeeder’s CRM integration work

Integration makes it easier for sales and marketing teams to share data. It also makes it easier to dive deeper into data to better understand what types of customers visit your website — and what they do once they get there.

By integrating Pipedrive with Leadfeeder, you can see which website visitors are known to you and exist in your CRM already, as well as create new Leads, Organizations, Activities and Deals directly from Leadfeeder.

Best of all, you can automatically send website visitor activity from Leadfeeder to Pipedrive to enable both upsell and new sales opportunities, turning your sales pipeline into a well-oiled machine.

Leadfeeder’s data sync will look for any existing accounts or leads in your CRM and automatically connect the data. In Leadfeeder you will see a Pipedrive icon next to every connected identified company, plus a new folder of CRM specific custom feeds.

• You can choose to automatically push page visits to Pipedrive, or turn this setting off and use it as a read-only integration.
• For identified companies that do not match an existing CRM organization, you have the option to manually or automatically create a new organization.

Benefits of integrating Pipedrive and Leadfeeder

By integrating your CRM with Dealfront, you can:

• Identify companies visiting your website that already exist in your CRM
• Automatically or manually push visit information from Leadfeeder to Pipedrive
• Create new organizations or leads in Pipedrive using Leadfeeder data
• Create new activities or deals for connected companies in Leadfeeder
• Include or exclude companies already present in your CRM from custom feeds
• Filter custom feeds by deal status, sales owner, and more
• Send email or slack notifications to the right sales person each time their account visits your website
• Add relevant contacts to existing Pipedrive deals by revealing their contact details in Leadfeeder

Use Cases

• Create new opportunities: Increase productivity by reducing the time spent adding new opportunities to your sales pipeline.
• Add contacts to existing opportunities: Increase your deal closure rate by revealing contact details for all relevant stakeholders in open opportunities. Automatically add relevant contacts from within the company to open opportunities in Pipedrive.
• Exclude existing prospects: Boost productivity by minimizing the time spent identifying new prospects. Exclude companies already linked to Pipedrive, efficiently removing existing customers/prospects from feeds.
• Turn page views into pipeline: Automatically create CRM opportunities or tasks for your sales team when target companies show buying intent by visiting your website, enhancing efficiency and driving higher conversion rates through timely engagement.

What Our Customers are saying

Leadfeeder Automation feeds my Pipedrive's prospecting pipeline regularly with qualified companies. As a busy sales director, this contributes to my daily sales activities massively.

With Leadfeeder Automation, we are able to reduce the gap between online marketing and sales for our clients. By automatically connecting the right landing page and prospect with the right person, we show the outcome of online campaigns besides the hard and soft conversions we are measuring in Google Analytics.

How to get started

• Step 1: Log in to Leadfeeder, or sign up and score a free 14-day trial.
• Step 2: If you’re already using Pipedrive, follow this guide to add the integration today —it’s simple!
• Step 3: Curious to see how you can use the Pipedrive integration? Read this article to get started.