Jillian Als is Chief Marketing Officer at Leadfeeder and a B2B SaaS marketing executive with nearly two decades of experience leading global go-to-market teams. She specializes in revenue-driven marketing strategy, demand generation, and aligning marketing and sales organizations.
Throughout her career, Jillian has helped SaaS companies scale marketing-sourced revenue and build high-performing marketing teams across international markets. Her leadership experience shapes her perspective on marketing strategy, attribution, and the systems modern revenue teams use to drive sustainable growth.
Blogs
Marketing Strategy•
What is a Go-To-Market Strategy?
Marketing Strategy•
Everything You Need to Know About B2B Customer Lifecycle Marketing
Marketing Strategy•
What is Sales-Led Growth?
Marketing Strategy•
What is Inbound Marketing and How It Works
Marketing Strategy•
One year as a Customer Success Engineer aka the “Bridge” at Leadfeeder
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Marketing Strategy•
3 Things I've Learned About Sales & Marketing After Career Change
Marketing Strategy•
Go-to-Market Strategy Framework and Examples
Marketing Strategy•
What’s Next in Marketing: Key Trends for 2026 You Need to Know
Marketing Strategy•
Trends for SaaS in 2026: B2B Growth Hacking
Marketing Strategy•
What Is Demand Generation?: Definition, Benefits, Examples, And Best Practices
Marketing Strategy•