By combining Leadfeeder’s powerful website intent data with Clay’s flexible automation platform, revenue teams can now identify, prioritize, and engage high-intent prospects the moment they show interest.

That matters because most B2B websites only capture a small percentage of visitors through form fills or demo requests. The rest of the traffic (often valuable accounts quietly researching your solution) goes completely unseen. This integration changes that.

With Leadfeeder’s data feeding directly into Clay, users can now see which companies are visiting their website, what pages they’re engaging with, and how often they return. Every visit, view, and session becomes an opportunity to understand buying intent and take meaningful action.

From data to action: enrich, prioritize, and automate

With this partnership, Leadfeeder’s detailed firmographic enrichment data can be combined with Clay to provide context for every website visit. Teams can automatically layer information such as company size or industry to score leads, prioritize outreach, and trigger workflows, all within Clay’s intuitive environment.

This means sales and marketing teams can move from reactive to proactive. Instead of waiting for inbound leads, they can identify engaged accounts early, understand their behavior, and reach out with relevant, timely messages. Some Clay customers are already using Leadfeeder data to refine their targeting and focus only on accounts showing strong buying signals, ensuring every touchpoint counts.

Automation is at the heart of this collaboration. With flexible workflows, users can automatically take action on high-intent visitors, such as:

• Routing visitors to the right sales representative

• Adding prospects to personalized campaigns

• Sending instant Slack alerts when target accounts visit key pages like pricing, case studies, or competitor comparisons

This allows sales teams to strike while the iron is hot, improving connection rates and accelerating deals.

“We’re thrilled to be partnering with Leadfeeder to bring their market-leading web intent data into Clay, playing a crucial role in our new Web Intent product. We’re particularly excited about their strength in the European market, where their data excels with both high quality and high coverage.” – Stefan Kollenberg, Data Partnerships at Clay

Turning intent into revenue

This partnership between Leadfeeder and Clay represents a shared belief: that first-party intent data should do more than inform, it should drive results. By bringing together Leadfeeder’s deep European market intelligence and Clay’s dynamic, AI-powered workflow engine, we’re giving revenue teams a smarter, faster, and more contextual way to act on intent data.

Whether you’re a sales team looking to personalize outreach or a marketing team focused on nurturing demand, this integration empowers you to see and seize the opportunities that were previously invisible.

Together, Leadfeeder and Clay are helping teams close the gap between interest and action, ensuring that every website visit has the potential to become a conversation, and every signal can lead to revenue.

Start winning with Leadfeeder

Leverage the full potential of this partnership - combine Leadfeeder’s verified B2B data with our Clay’s technology to reach the right customers, faster.

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